Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Precepts of Reflective Public Relations: An Isocratean Model

Precepts of Reflective Public Relations: An Isocratean Model The reflective paradigm, an emerging philosophy of public relations, involves an organization's “production of self-understanding in relation to the environment,” (Holmström, 2004, p. 126). An instructive antecedent of reflection may lie in the works of Isocrates (436–338 BCE), who has gained increasing scholarly recognition as a progenitor of modern public relations. As Isocrates sought to strengthen Athens via a unified Greece, he promoted panhellenism over the narrower interests of individual Greek city-states. In highly self-analytical addresses to Greek leaders, he advocated, in words and deeds, specific precepts of nascent reflection, including conducting thorough research on a diverse society and the encouragement of dissent. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

Precepts of Reflective Public Relations: An Isocratean Model

Journal of Public Relations Research , Volume 22 (4): 19 – Sep 28, 2010
19 pages

Loading next page...
 
/lp/taylor-francis/precepts-of-reflective-public-relations-an-isocratean-model-ZGzSKqrOu1

References (52)

Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1080/10627261003801396
Publisher site
See Article on Publisher Site

Abstract

The reflective paradigm, an emerging philosophy of public relations, involves an organization's “production of self-understanding in relation to the environment,” (Holmström, 2004, p. 126). An instructive antecedent of reflection may lie in the works of Isocrates (436–338 BCE), who has gained increasing scholarly recognition as a progenitor of modern public relations. As Isocrates sought to strengthen Athens via a unified Greece, he promoted panhellenism over the narrower interests of individual Greek city-states. In highly self-analytical addresses to Greek leaders, he advocated, in words and deeds, specific precepts of nascent reflection, including conducting thorough research on a diverse society and the encouragement of dissent.

Journal

Journal of Public Relations ResearchTaylor & Francis

Published: Sep 28, 2010

There are no references for this article.