Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Power in Conflict for Public Relations

Power in Conflict for Public Relations The use of conflict resolution and mixed motives can empower public relations managers to become part of the decision-making group of an organization. The conclusions of this study were, first, that public relations will become a part of the dominant coalition if it has experience in the new model of symmetry to include tactics of conflict resolution. Second, top management directly affects the practice of public relations to operate according to its own agenda—in a two-way, mixed motive manner. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

Power in Conflict for Public Relations

Journal of Public Relations Research , Volume 10 (4): 25 – Oct 1, 1998
25 pages

Power in Conflict for Public Relations

Abstract

The use of conflict resolution and mixed motives can empower public relations managers to become part of the decision-making group of an organization. The conclusions of this study were, first, that public relations will become a part of the dominant coalition if it has experience in the new model of symmetry to include tactics of conflict resolution. Second, top management directly affects the practice of public relations to operate according to its own agenda—in a two-way, mixed...
Loading next page...
 
/lp/taylor-francis/power-in-conflict-for-public-relations-IaboGYNGB7
Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1207/s1532754xjprr1004_02
Publisher site
See Article on Publisher Site

Abstract

The use of conflict resolution and mixed motives can empower public relations managers to become part of the decision-making group of an organization. The conclusions of this study were, first, that public relations will become a part of the dominant coalition if it has experience in the new model of symmetry to include tactics of conflict resolution. Second, top management directly affects the practice of public relations to operate according to its own agenda—in a two-way, mixed motive manner.

Journal

Journal of Public Relations ResearchTaylor & Francis

Published: Oct 1, 1998

There are no references for this article.