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Postmodern Values in Public Relations

Postmodern Values in Public Relations A postmodern analysis of public relations offers a new critical approach to public relations theory and practice and suggests that public relations should be freed from its narrow definition as organizational communication management. Public relations can contribute to grassroots democracy through activism and radical politics. Postmodern public relations practitioners will be activists within organizations. Postmodernism further proposes that dissensus and dissymmetry offer more appropriate approaches to current public relations practices than seeking consensus and symmetry. Multidimensional research approaches will contribute to the liberatory possibilities of public relations and will help create a postmodern condition in the field. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

Postmodern Values in Public Relations

Journal of Public Relations Research , Volume 12 (1): 22 – Jan 1, 2000

Postmodern Values in Public Relations

Abstract

A postmodern analysis of public relations offers a new critical approach to public relations theory and practice and suggests that public relations should be freed from its narrow definition as organizational communication management. Public relations can contribute to grassroots democracy through activism and radical politics. Postmodern public relations practitioners will be activists within organizations. Postmodernism further proposes that dissensus and dissymmetry offer more appropriate...
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Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1207/S1532754XJPRR1201_6
Publisher site
See Article on Publisher Site

Abstract

A postmodern analysis of public relations offers a new critical approach to public relations theory and practice and suggests that public relations should be freed from its narrow definition as organizational communication management. Public relations can contribute to grassroots democracy through activism and radical politics. Postmodern public relations practitioners will be activists within organizations. Postmodernism further proposes that dissensus and dissymmetry offer more appropriate approaches to current public relations practices than seeking consensus and symmetry. Multidimensional research approaches will contribute to the liberatory possibilities of public relations and will help create a postmodern condition in the field.

Journal

Journal of Public Relations ResearchTaylor & Francis

Published: Jan 1, 2000

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