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Pop culture contents and historical heritage: The case of heritage revitalization through ‘contents tourism’ in Shiroishi city

Pop culture contents and historical heritage: The case of heritage revitalization through... The objective of this study is to clarify the processes of contents tourism promotion and local cultural heritage revitalization using pop culture contents or popular media. Specifically, this article analyzes the potential of games and anime to play a role in the revitalization of regional historical resources. As a case study, it focuses on the case of Shiroishi city, Miyagi prefecture, in northern Japan and the video game and television anime Sengoku BASARA. This article describes how the local community reacted to a tourism boom triggered by the game and anime, and how they took advantage of the renewed interest in their local history created by popular cultural forms to revitalize historical heritage in the city. The findings suggest that a key to the successful use of game contents to promote historical tourism is for the game/anime to be treated as an opportunity, and to have the fans of the game/anime become fans of the local region. Such a process encourages local residents to feel pride towards their local history. These suggestions imply the possibility of new forms of tourism where new cultures can be created by revitalizing local heritage. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Contemporary Japan Taylor & Francis

Pop culture contents and historical heritage: The case of heritage revitalization through ‘contents tourism’ in Shiroishi city

Yamamura, Takayoshi
Contemporary Japan , Volume 30 (2): 20 – Jul 3, 2018
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Pop culture contents and historical heritage: The case of heritage revitalization through ‘contents tourism’ in Shiroishi city

Abstract

The objective of this study is to clarify the processes of contents tourism promotion and local cultural heritage revitalization using pop culture contents or popular media. Specifically, this article analyzes the potential of games and anime to play a role in the revitalization of regional historical resources. As a case study, it focuses on the case of Shiroishi city, Miyagi prefecture, in northern Japan and the video game and television anime Sengoku BASARA. This article describes how the...
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Publisher
Taylor & Francis
Copyright
© 2018 German Institute for Japanese Studies
ISSN
1869-2737
eISSN
1869-2729
DOI
10.1080/18692729.2018.1460049
Publisher site
See Article on Publisher Site

Abstract

The objective of this study is to clarify the processes of contents tourism promotion and local cultural heritage revitalization using pop culture contents or popular media. Specifically, this article analyzes the potential of games and anime to play a role in the revitalization of regional historical resources. As a case study, it focuses on the case of Shiroishi city, Miyagi prefecture, in northern Japan and the video game and television anime Sengoku BASARA. This article describes how the local community reacted to a tourism boom triggered by the game and anime, and how they took advantage of the renewed interest in their local history created by popular cultural forms to revitalize historical heritage in the city. The findings suggest that a key to the successful use of game contents to promote historical tourism is for the game/anime to be treated as an opportunity, and to have the fans of the game/anime become fans of the local region. Such a process encourages local residents to feel pride towards their local history. These suggestions imply the possibility of new forms of tourism where new cultures can be created by revitalizing local heritage.

Journal

Contemporary Japan – Taylor & Francis

Published: Jul 3, 2018

Keywords: Pop culture; heritage; contents tourism; Sengoku BASARA; Shiroishi

References

  • Sengoku Kyara Ukeru, Gotōchi-Sanpin to Tsugitsugi Yūgō/Miyagi-ken [Sengoku characters are popular. Merges with many local products/Miyagi prefecture]
  • Shiroishi-Sengoku-Bushōtai, Shiroishi PR he hossoku [Shiroishi samurai commander corps were set up to promote Shiroishi city]
  • Bushōtai Kakkyō, Omotenashi-Chū [Samurai commander corps have been welcoming tourists]
  • Oshu-Katakuragumi no ūmen [ūmen noodle of Oshu-Katakuragumi]
  • Hakushin ‘Natsu no Jin’ Saigen/Oni Kojurō Matsuri ni Kansē/Shiroishi [The realistic reproduction of ‘Natsu no Jin’/Cheering of the Oni Kojuro Festival]
  • Sendai Miyagi DC/Ei, Yā! Sanadagun wo Taose/Katakuragun no kessen wo saigen [Sendai Miyagi DC/Charge! Defeat the Sanada army/Reproduction of the battle of the Katakura army Shiroishi - October 4]
  • Heritage tourism of Reki-jo
  • Kojurō Takushī: Kankōkyakura ni Ninki Shiroishi-shi, Bushō-Būmu wo Toriire/Miyagi [Kojuro bus/taxi: Popular among tourists Shiroishi city, incorporates the military commander boom/Miyagi]
  • Hospitality management in contents tourism’, HOSPITALITY, 18
  • ‘Rekijo,’ Seichi-junrei, Pop-spiritualism: Josei no Sengoku/Bakumatsu Boom wo Kangaeru [‘Rekijo’ pilgrimage, pop-spiritualism: Discussion of the ‘Warring States’ Period/end of Edo Period boom among young women]
  • Study of birth and development of ‘sacred place for anime fans’: Discussion of tourist promotions based on animated work ‘lucky star’ focused on Washimiya, Saitama Prefecture
  • Revitalization of historical heritage using pop culture in Japan: Shiroishi city and the game/anime Sengoku Basara