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OPRA: A Cross-Cultural, Multiple-Item Scale for Measuring Organization-Public Relationships

OPRA: A Cross-Cultural, Multiple-Item Scale for Measuring Organization-Public Relationships A cross-cultural, multiple-item scale for measuring organization-public relationships (called Organization-Public Relationship Assessment [OPRA]) was developed not only to fulfill the standards of reliability and validity in measurement but also to acquire cross-cultural comparability. After a discussion of the conceptualization and operationalization of the organization-public relationship construct, the procedures used in constructing and refining a multiple-item scale to measure the construct are described. Four data sets including 2 survey data sets (a total of 535 respondents) and 2 long interview data sets (a total of 32 in-person long interviews) were incorporated in the development of OPRA. Evidence of the scale's reliability, factor structure, and validity is presented. The article concludes with a discussion of the scale's potential applications and theoretical implications. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

OPRA: A Cross-Cultural, Multiple-Item Scale for Measuring Organization-Public Relationships

Journal of Public Relations Research , Volume 13 (1): 30 – Jan 1, 2001

OPRA: A Cross-Cultural, Multiple-Item Scale for Measuring Organization-Public Relationships

Abstract

A cross-cultural, multiple-item scale for measuring organization-public relationships (called Organization-Public Relationship Assessment [OPRA]) was developed not only to fulfill the standards of reliability and validity in measurement but also to acquire cross-cultural comparability. After a discussion of the conceptualization and operationalization of the organization-public relationship construct, the procedures used in constructing and refining a multiple-item scale to measure the...
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Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1207/S1532754XJPRR1301_4
Publisher site
See Article on Publisher Site

Abstract

A cross-cultural, multiple-item scale for measuring organization-public relationships (called Organization-Public Relationship Assessment [OPRA]) was developed not only to fulfill the standards of reliability and validity in measurement but also to acquire cross-cultural comparability. After a discussion of the conceptualization and operationalization of the organization-public relationship construct, the procedures used in constructing and refining a multiple-item scale to measure the construct are described. Four data sets including 2 survey data sets (a total of 535 respondents) and 2 long interview data sets (a total of 32 in-person long interviews) were incorporated in the development of OPRA. Evidence of the scale's reliability, factor structure, and validity is presented. The article concludes with a discussion of the scale's potential applications and theoretical implications.

Journal

Journal of Public Relations ResearchTaylor & Francis

Published: Jan 1, 2001

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