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Objectives and Evaluation in Public Relations Work: What Do They Tell Us About Expertise and Professionalism?

Objectives and Evaluation in Public Relations Work: What Do They Tell Us About Expertise and... This article investigates objectives and evaluations used in 111 prize-winning case studies to understand types of knowledge used in public relations and ways that the effectiveness of such a professional service is ascertained in practice. The discussion of the empirical findings is framed by ideas from the sociology of the professions, focusing specifically on the complex relationships between the professional body of knowledge, skills, and power strategies used by professional groups as well as ideas from the ongoing debate about evaluation in public relations. This article concludes by identifying 2 strategies in current practice: introspective focus and public performance. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

Objectives and Evaluation in Public Relations Work: What Do They Tell Us About Expertise and Professionalism?

Journal of Public Relations Research , Volume 12 (3): 23 – Jul 1, 2000

Objectives and Evaluation in Public Relations Work: What Do They Tell Us About Expertise and Professionalism?

Abstract

This article investigates objectives and evaluations used in 111 prize-winning case studies to understand types of knowledge used in public relations and ways that the effectiveness of such a professional service is ascertained in practice. The discussion of the empirical findings is framed by ideas from the sociology of the professions, focusing specifically on the complex relationships between the professional body of knowledge, skills, and power strategies used by professional groups as...
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Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1207/S1532754XJPRR1203_1
Publisher site
See Article on Publisher Site

Abstract

This article investigates objectives and evaluations used in 111 prize-winning case studies to understand types of knowledge used in public relations and ways that the effectiveness of such a professional service is ascertained in practice. The discussion of the empirical findings is framed by ideas from the sociology of the professions, focusing specifically on the complex relationships between the professional body of knowledge, skills, and power strategies used by professional groups as well as ideas from the ongoing debate about evaluation in public relations. This article concludes by identifying 2 strategies in current practice: introspective focus and public performance.

Journal

Journal of Public Relations ResearchTaylor & Francis

Published: Jul 1, 2000

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