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Motivation with misinformation: Conceptualizing lacuna individuals and publics as knowledge-deficient, issue-negative activists

Motivation with misinformation: Conceptualizing lacuna individuals and publics as... As fake news continues to abound on the Internet, the need for theorizing on the impact of misinformation on individuals’ perceptions of various social issues is dire. Using the issue of vaccine negativity in the United States, this study proposes the idea of lacuna individuals as issue-specific active publics holding negative attitudes and having deficient issue-specific knowledge. Results reveal that knowledge-deficient, vaccine-negative individuals display higher levels of perceptions, motivations, and active communication behaviors about vaccines. Results, therefore, support the conceptualization of lacuna individuals, and publics, as knowledge-deficient activists holding high levels of negative attitudes. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

Motivation with misinformation: Conceptualizing lacuna individuals and publics as knowledge-deficient, issue-negative activists

Journal of Public Relations Research , Volume 29 (4): 18 – Jul 4, 2017

Motivation with misinformation: Conceptualizing lacuna individuals and publics as knowledge-deficient, issue-negative activists

Abstract

As fake news continues to abound on the Internet, the need for theorizing on the impact of misinformation on individuals’ perceptions of various social issues is dire. Using the issue of vaccine negativity in the United States, this study proposes the idea of lacuna individuals as issue-specific active publics holding negative attitudes and having deficient issue-specific knowledge. Results reveal that knowledge-deficient, vaccine-negative individuals display higher levels of...
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Publisher
Taylor & Francis
Copyright
© 2017 Taylor & Francis
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1080/1062726X.2017.1363047
Publisher site
See Article on Publisher Site

Abstract

As fake news continues to abound on the Internet, the need for theorizing on the impact of misinformation on individuals’ perceptions of various social issues is dire. Using the issue of vaccine negativity in the United States, this study proposes the idea of lacuna individuals as issue-specific active publics holding negative attitudes and having deficient issue-specific knowledge. Results reveal that knowledge-deficient, vaccine-negative individuals display higher levels of perceptions, motivations, and active communication behaviors about vaccines. Results, therefore, support the conceptualization of lacuna individuals, and publics, as knowledge-deficient activists holding high levels of negative attitudes.

Journal

Journal of Public Relations ResearchTaylor & Francis

Published: Jul 4, 2017

Keywords: Activism; fake news; knowledge deficiency; lacuna; situational theory; vaccines

References