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MIDDLE-EAST.COM: Diffusion of the Internet and Online Shopping in Jordan and Turkey

MIDDLE-EAST.COM: Diffusion of the Internet and Online Shopping in Jordan and Turkey AbstractAs Internet adoption is a fundamental antecedent to online commerce, differences in Internet diffusion between nations can be important. The emerging online markets represented by the developing nations of the Middle East are important, but not as well understood as the online markets of the developed nations of the world. This study makes a comparative analysis between Turkey, one of the more mature developing nations of the region, and Jordan, a smaller developing nation that has recently adopted important technology initiatives. This study suggests that the rapid advance of Internet user motivations and online shopping intentions in the Kingdom of Jordan appear to be a direct result of the new King's recent technology initiative. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Global Information Technology Management Taylor & Francis

MIDDLE-EAST.COM: Diffusion of the Internet and Online Shopping in Jordan and Turkey

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MIDDLE-EAST.COM: Diffusion of the Internet and Online Shopping in Jordan and Turkey

Abstract

AbstractAs Internet adoption is a fundamental antecedent to online commerce, differences in Internet diffusion between nations can be important. The emerging online markets represented by the developing nations of the Middle East are important, but not as well understood as the online markets of the developed nations of the world. This study makes a comparative analysis between Turkey, one of the more mature developing nations of the region, and Jordan, a smaller developing nation that has...
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Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis
ISSN
2333-6846
eISSN
1097-198X
DOI
10.1080/1097198X.2006.10856426
Publisher site
See Article on Publisher Site

Abstract

AbstractAs Internet adoption is a fundamental antecedent to online commerce, differences in Internet diffusion between nations can be important. The emerging online markets represented by the developing nations of the Middle East are important, but not as well understood as the online markets of the developed nations of the world. This study makes a comparative analysis between Turkey, one of the more mature developing nations of the region, and Jordan, a smaller developing nation that has recently adopted important technology initiatives. This study suggests that the rapid advance of Internet user motivations and online shopping intentions in the Kingdom of Jordan appear to be a direct result of the new King's recent technology initiative.

Journal

Journal of Global Information Technology Management – Taylor & Francis

Published: Jul 1, 2006

Keywords: Middle East; Internet; Online Shopping; Technology Diffusion; User Motivations

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