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Managing the Not-Yet: The Architectural Project Under Semiocapitalism

Managing the Not-Yet: The Architectural Project Under Semiocapitalism AbstractUnder conditions of semiocapitalism – wherein signs, rather than goods or even services, are the main output of abstract production – the architectural “project” has become the primary technology for organizing architectural labor. The project, we argue, also acts as a capture device capable of linking economic production and the production of subjectivity, facilitating both the reproduction of (architectural) labor, on the one hand, and the financing of schemes, on the other. Both outcomes, we posit, are dependent on the production of anticipatory affects that imbue legitimacy by citing the past and factoring in the future. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Architecture and Culture Taylor & Francis

Managing the Not-Yet: The Architectural Project Under Semiocapitalism

Architecture and Culture , Volume 5 (2): 8 – May 4, 2017

Managing the Not-Yet: The Architectural Project Under Semiocapitalism

Architecture and Culture , Volume 5 (2): 8 – May 4, 2017

Abstract

AbstractUnder conditions of semiocapitalism – wherein signs, rather than goods or even services, are the main output of abstract production – the architectural “project” has become the primary technology for organizing architectural labor. The project, we argue, also acts as a capture device capable of linking economic production and the production of subjectivity, facilitating both the reproduction of (architectural) labor, on the one hand, and the financing of schemes, on the other. Both outcomes, we posit, are dependent on the production of anticipatory affects that imbue legitimacy by citing the past and factoring in the future.

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References (16)

Publisher
Taylor & Francis
Copyright
© 2017 Informa UK Limited, trading as Taylor & Francis Group
ISSN
2050-7836
eISSN
2050-7828
DOI
10.1080/20507828.2017.1325110
Publisher site
See Article on Publisher Site

Abstract

AbstractUnder conditions of semiocapitalism – wherein signs, rather than goods or even services, are the main output of abstract production – the architectural “project” has become the primary technology for organizing architectural labor. The project, we argue, also acts as a capture device capable of linking economic production and the production of subjectivity, facilitating both the reproduction of (architectural) labor, on the one hand, and the financing of schemes, on the other. Both outcomes, we posit, are dependent on the production of anticipatory affects that imbue legitimacy by citing the past and factoring in the future.

Journal

Architecture and CultureTaylor & Francis

Published: May 4, 2017

Keywords: semiocapitalism; the project; projective; architecture

There are no references for this article.