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Lacuna publics: advancing a typology of disinformation-susceptible publics using the motivation-attitude-knowledge framework

Lacuna publics: advancing a typology of disinformation-susceptible publics using the... The purpose of this study was twofold. First, this study sought to validate the conceptualization and operationalization of lacuna publics, conceptulized as knowledge-deficient, extreme pro- and/or anti-issue activists about controversial social issues. Second, this study advanced a typology of disinformation-susceptible publics, classifying individuals into disinformation-immune, disinformation-vulnerable, disinformation-receptive, and disinformation-amplifying publics based on their issue-specific motivation, attitudes, and knowledge deficiency. In doing so, this study helps refocus scholarly attention on disinformation campaigns and how to possibly mitigate their effects. Surveys were conducted among American adults to understand lacuna publics’ information behaviors compared to those of non-lacuna publics, and to identify individuals who comprise the four disinformation-susceptible publics conceptualized in this study. Theoretical and methodological implications are discussed (120 words) http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

Lacuna publics: advancing a typology of disinformation-susceptible publics using the motivation-attitude-knowledge framework

Journal of Public Relations Research , Volume 33 (2): 23 – Mar 4, 2021

Lacuna publics: advancing a typology of disinformation-susceptible publics using the motivation-attitude-knowledge framework

Abstract

The purpose of this study was twofold. First, this study sought to validate the conceptualization and operationalization of lacuna publics, conceptulized as knowledge-deficient, extreme pro- and/or anti-issue activists about controversial social issues. Second, this study advanced a typology of disinformation-susceptible publics, classifying individuals into disinformation-immune, disinformation-vulnerable, disinformation-receptive, and disinformation-amplifying publics based on their...
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Publisher
Taylor & Francis
Copyright
© 2021 Taylor & Francis Group, LLC
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1080/1062726X.2021.1944155
Publisher site
See Article on Publisher Site

Abstract

The purpose of this study was twofold. First, this study sought to validate the conceptualization and operationalization of lacuna publics, conceptulized as knowledge-deficient, extreme pro- and/or anti-issue activists about controversial social issues. Second, this study advanced a typology of disinformation-susceptible publics, classifying individuals into disinformation-immune, disinformation-vulnerable, disinformation-receptive, and disinformation-amplifying publics based on their issue-specific motivation, attitudes, and knowledge deficiency. In doing so, this study helps refocus scholarly attention on disinformation campaigns and how to possibly mitigate their effects. Surveys were conducted among American adults to understand lacuna publics’ information behaviors compared to those of non-lacuna publics, and to identify individuals who comprise the four disinformation-susceptible publics conceptualized in this study. Theoretical and methodological implications are discussed (120 words)

Journal

Journal of Public Relations ResearchTaylor & Francis

Published: Mar 4, 2021

Keywords: Activism; climate change denial; controversial social issues; disinformation; disinformation-susceptible publics; extreme attitudes; lacuna publics; situational theory of problem solving

References