Interview with Yolanda Yao, Product Director of a leading cross-border e-commerce company
Abstract
JOURNAL OF GLOBAL INFORMATION TECHNOLOGY MANAGEMENT 2022, VOL. 25, NO. 1, 102–107 https://doi.org/10.1080/1097198X.2022.2026659 Interview with Yolanda Yao, Product Director of a leading cross- border e-commerce company Prof. Cheng: I am very glad to have the opportunity to interview you, Yolanda. Here are some questions for you, and I’d like you to share your experience and thoughts on them. Could you first introduce your position in the company? Yolanda: I am the product director being in charge of the whole product department. Prof. Cheng: What are the functional departments that you have ever served in? And what kind of business have you been responsible for? Yolanda: I have been working as the product director of the core business on our platform for almost two years. Two years ago, I was mainly working on product categories in different markets and industries, shops, and goods in our company. Before that, I was in charge of the mobile business division of our company, doing mobile product planning, mobile market layout, and so on. Prof. Cheng: What countries do you think your company is focusing on? Will you make strategic changes to some countries in the future? Yolanda: The main markets that our company