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Impacts of Online Additional Reviews on the Sales Volume of Cross-Border Pharmaceutical E-Commerce Platforms

Impacts of Online Additional Reviews on the Sales Volume of Cross-Border Pharmaceutical... Recently, additional reviews, as a new form of online reviews, have attracted attention among the academia. However, it remains unclear whether the existing findings from initial reviews apply to the additional reviews. Based on the attribution theory, this paper explores the impacts of different attributes of online additional reviews on the sales volume of cross-border pharmaceutical platforms, and the moderate role of country-of-origin. Using addition reviews data and product information from Alihealth.tall.com, this paper successfully tests these hypotheses. The results show that the number of additional reviews and the interval between initial and additional reviews have significant positive effects on sales, and moderated by country-of-origin. However, the number of super members making additional reviews is not associated with product sales. Our findings have several implications: firstly, the additional reviews still is an important information for consumers, while attributes has different effects on products sales; secondly, information of country of origin associated with additional reviews can influence the evaluation of products. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Global Information Technology Management Taylor & Francis

Impacts of Online Additional Reviews on the Sales Volume of Cross-Border Pharmaceutical E-Commerce Platforms

Impacts of Online Additional Reviews on the Sales Volume of Cross-Border Pharmaceutical E-Commerce Platforms

Journal of Global Information Technology Management , Volume 25 (1): 19 – Jan 2, 2022

Abstract

Recently, additional reviews, as a new form of online reviews, have attracted attention among the academia. However, it remains unclear whether the existing findings from initial reviews apply to the additional reviews. Based on the attribution theory, this paper explores the impacts of different attributes of online additional reviews on the sales volume of cross-border pharmaceutical platforms, and the moderate role of country-of-origin. Using addition reviews data and product information from Alihealth.tall.com, this paper successfully tests these hypotheses. The results show that the number of additional reviews and the interval between initial and additional reviews have significant positive effects on sales, and moderated by country-of-origin. However, the number of super members making additional reviews is not associated with product sales. Our findings have several implications: firstly, the additional reviews still is an important information for consumers, while attributes has different effects on products sales; secondly, information of country of origin associated with additional reviews can influence the evaluation of products.

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References (60)

Publisher
Taylor & Francis
Copyright
© 2022 The Author(s). Published with license by Taylor & Francis Group, LLC.
ISSN
2333-6846
eISSN
1097-198X
DOI
10.1080/1097198X.2021.2022399
Publisher site
See Article on Publisher Site

Abstract

Recently, additional reviews, as a new form of online reviews, have attracted attention among the academia. However, it remains unclear whether the existing findings from initial reviews apply to the additional reviews. Based on the attribution theory, this paper explores the impacts of different attributes of online additional reviews on the sales volume of cross-border pharmaceutical platforms, and the moderate role of country-of-origin. Using addition reviews data and product information from Alihealth.tall.com, this paper successfully tests these hypotheses. The results show that the number of additional reviews and the interval between initial and additional reviews have significant positive effects on sales, and moderated by country-of-origin. However, the number of super members making additional reviews is not associated with product sales. Our findings have several implications: firstly, the additional reviews still is an important information for consumers, while attributes has different effects on products sales; secondly, information of country of origin associated with additional reviews can influence the evaluation of products.

Journal

Journal of Global Information Technology ManagementTaylor & Francis

Published: Jan 2, 2022

Keywords: Online review; additional reviews; cross-border e-commerce; credence products; country of origin

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