Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Images and writing in tourist brochures

Images and writing in tourist brochures The scope of the paper is to investigate the role of visual and verbal modes in destination image formation, with a focus on the 2009 ‘Malta, Gozo and Comino’ brochure issued by the Malta Tourism Authority. Discussing brochures as pivotal genres within tourism communication [Antelmi, D., Held, G., & Santulli, F. (2007). Pragmatica della comunicazione turistica. Roma: Editori Riuniti; Calvi, M.V. (2010). Los generos discursivos en la lengua del turismo: Una propuesta de clasificaciœn. Iberica, 19, 9–32; Dann, G. (1996a). The language of tourism. A sociolinguistic perspective. Oxford: CAB International; Francesconi, S. (2007). English for tourism promotion: Italy in British tourism texts. Milano: Hoepli], attention will be paid to specific multimodal framing of the ideational, interpersonal and textual functions [Halliday, M.A.K. (1978). Language as social semiotics. London: Edward Arnold; Halliday, M.A.K., & Hasan, R. (1985). Language, context and text: Aspects of language in a social-semiotic perspective. Oxford: Oxford University Press]. First, the visual text will be addressed, through the observation of participants, perspective, frame, social distance, light and colours [Kress, G., & Van Leeuwen, T. (2006). The grammar of visual design (2nd ed.). London: Routledge]. Assumptions will be then checked and the verbal text will be analysed by means of corpus linguistics and the Wordsmith Tools 5.0 software. Particular attention will be devoted to verbal items like pronouns and adjectives shaping of the three core values of heritage, hospitality and diversity, these last identified as the cornerstone of Malta Brand in internal and external campaigns. The multimodal analysis of the brochure will show that both visual and verbal texts promote the core values. More specifically, these are first communicated through the predominant visual text, then described, clarified, expanded and confirmed through the accompanying verbal text. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Tourism and Cultural Change Taylor & Francis

Images and writing in tourist brochures

Download PDF
16 pages

Loading next page...
 
/lp/taylor-francis/images-and-writing-in-tourist-brochures-wVE8ikhpKc

References (46)

Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1747-7654
eISSN
1476-6825
DOI
10.1080/14766825.2011.634914
Publisher site
See Article on Publisher Site

Abstract

The scope of the paper is to investigate the role of visual and verbal modes in destination image formation, with a focus on the 2009 ‘Malta, Gozo and Comino’ brochure issued by the Malta Tourism Authority. Discussing brochures as pivotal genres within tourism communication [Antelmi, D., Held, G., & Santulli, F. (2007). Pragmatica della comunicazione turistica. Roma: Editori Riuniti; Calvi, M.V. (2010). Los generos discursivos en la lengua del turismo: Una propuesta de clasificaciœn. Iberica, 19, 9–32; Dann, G. (1996a). The language of tourism. A sociolinguistic perspective. Oxford: CAB International; Francesconi, S. (2007). English for tourism promotion: Italy in British tourism texts. Milano: Hoepli], attention will be paid to specific multimodal framing of the ideational, interpersonal and textual functions [Halliday, M.A.K. (1978). Language as social semiotics. London: Edward Arnold; Halliday, M.A.K., & Hasan, R. (1985). Language, context and text: Aspects of language in a social-semiotic perspective. Oxford: Oxford University Press]. First, the visual text will be addressed, through the observation of participants, perspective, frame, social distance, light and colours [Kress, G., & Van Leeuwen, T. (2006). The grammar of visual design (2nd ed.). London: Routledge]. Assumptions will be then checked and the verbal text will be analysed by means of corpus linguistics and the Wordsmith Tools 5.0 software. Particular attention will be devoted to verbal items like pronouns and adjectives shaping of the three core values of heritage, hospitality and diversity, these last identified as the cornerstone of Malta Brand in internal and external campaigns. The multimodal analysis of the brochure will show that both visual and verbal texts promote the core values. More specifically, these are first communicated through the predominant visual text, then described, clarified, expanded and confirmed through the accompanying verbal text.

Journal

Journal of Tourism and Cultural Change – Taylor & Francis

Published: Dec 1, 2011

Keywords: brochure; genre; multimodality; corpus linguistics; image destination; Malta

There are no references for this article.