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How Do Social Media, Mobility, Analytics and Cloud Computing Impact Nonprofit Organizations? A Pluralistic Study of Information and Communication Technologies in Indian Context

How Do Social Media, Mobility, Analytics and Cloud Computing Impact Nonprofit Organizations? A... The adoption of Internet, new media and information technology tools has attracted the attention of many academicians and practitioners. The founders and the managers of nonprofits look forward to information and communication technologies (ICTs) not only to aid in organizational effectiveness, but also to aid in societal missions. This paper analyzes the attitude of nonprofit organizations toward the new ICTs such as social media, mobility, analytics and cloud computing (SMAC). We followed a mixed methods sequential explanatory strategy, in which two data collection phases were employed. The quantitative phase following the qualitative phase investigated the SMAC adoption and how the adoption of SMAC helped the organizations meet their missions. Overall, the adoption of SMAC showed immediate positive outcomes such as organizational effectiveness and bridging digital divide. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Information Technology for Development Taylor & Francis

How Do Social Media, Mobility, Analytics and Cloud Computing Impact Nonprofit Organizations? A Pluralistic Study of Information and Communication Technologies in Indian Context

Information Technology for Development , Volume 22 (3): 22 – Jul 2, 2016

How Do Social Media, Mobility, Analytics and Cloud Computing Impact Nonprofit Organizations? A Pluralistic Study of Information and Communication Technologies in Indian Context

Abstract

The adoption of Internet, new media and information technology tools has attracted the attention of many academicians and practitioners. The founders and the managers of nonprofits look forward to information and communication technologies (ICTs) not only to aid in organizational effectiveness, but also to aid in societal missions. This paper analyzes the attitude of nonprofit organizations toward the new ICTs such as social media, mobility, analytics and cloud computing (SMAC). We followed a...
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Publisher
Taylor & Francis
Copyright
© 2015 Commonwealth Secretariat
ISSN
1554-0170
eISSN
0268-1102
DOI
10.1080/02681102.2014.992002
Publisher site
See Article on Publisher Site

Abstract

The adoption of Internet, new media and information technology tools has attracted the attention of many academicians and practitioners. The founders and the managers of nonprofits look forward to information and communication technologies (ICTs) not only to aid in organizational effectiveness, but also to aid in societal missions. This paper analyzes the attitude of nonprofit organizations toward the new ICTs such as social media, mobility, analytics and cloud computing (SMAC). We followed a mixed methods sequential explanatory strategy, in which two data collection phases were employed. The quantitative phase following the qualitative phase investigated the SMAC adoption and how the adoption of SMAC helped the organizations meet their missions. Overall, the adoption of SMAC showed immediate positive outcomes such as organizational effectiveness and bridging digital divide.

Journal

Information Technology for DevelopmentTaylor & Francis

Published: Jul 2, 2016

Keywords: information and communication technologies; social media; mobility; unified theory of acceptance and use of technology; case study; nonprofit organization; sequential mixed-method study

References