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Historical research in marketing theory and practice: a review essay

Historical research in marketing theory and practice: a review essay AbstractThis paper reviews 30 years of interdisciplinary scholarship that deals with marketing history or the history of marketing thought. We have ranged across the humanities and social sciences to review the very best scholarship that these domains have produced which speaks to issues likely to concern the readers of the Journal of Marketing Management (JMM). These domains include: the history of marketing management, history of market research, history of market segmentation, product management history, retailing and channels history, promotion history, advertising history, the history of marketing thought, and marketing and the management of subjectivity, among others. Given obvious page limitations we have nevertheless tried to appeal to the paradigmatic span of the readers of the JMM. With this in mind, we have critically reviewed material that will be of interest to managerially oriented academics, as well as those who subscribe to consumer culture theoretics and critical marketing studies. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Marketing Management Taylor & Francis

Historical research in marketing theory and practice: a review essay

Journal of Marketing Management , Volume 30 (11-12): 53 – Sep 1, 2014

Historical research in marketing theory and practice: a review essay

Journal of Marketing Management , Volume 30 (11-12): 53 – Sep 1, 2014

Abstract

AbstractThis paper reviews 30 years of interdisciplinary scholarship that deals with marketing history or the history of marketing thought. We have ranged across the humanities and social sciences to review the very best scholarship that these domains have produced which speaks to issues likely to concern the readers of the Journal of Marketing Management (JMM). These domains include: the history of marketing management, history of market research, history of market segmentation, product management history, retailing and channels history, promotion history, advertising history, the history of marketing thought, and marketing and the management of subjectivity, among others. Given obvious page limitations we have nevertheless tried to appeal to the paradigmatic span of the readers of the JMM. With this in mind, we have critically reviewed material that will be of interest to managerially oriented academics, as well as those who subscribe to consumer culture theoretics and critical marketing studies.

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References (431)

Publisher
Taylor & Francis
Copyright
© 2014 Westburn Publishers Ltd.
ISSN
1472-1376
eISSN
0267-257X
DOI
10.1080/0267257X.2014.929166
Publisher site
See Article on Publisher Site

Abstract

AbstractThis paper reviews 30 years of interdisciplinary scholarship that deals with marketing history or the history of marketing thought. We have ranged across the humanities and social sciences to review the very best scholarship that these domains have produced which speaks to issues likely to concern the readers of the Journal of Marketing Management (JMM). These domains include: the history of marketing management, history of market research, history of market segmentation, product management history, retailing and channels history, promotion history, advertising history, the history of marketing thought, and marketing and the management of subjectivity, among others. Given obvious page limitations we have nevertheless tried to appeal to the paradigmatic span of the readers of the JMM. With this in mind, we have critically reviewed material that will be of interest to managerially oriented academics, as well as those who subscribe to consumer culture theoretics and critical marketing studies.

Journal

Journal of Marketing ManagementTaylor & Francis

Published: Sep 1, 2014

Keywords: marketing history; history of marketing thought; managerial perspectives; consumer culture theoretics; critical marketing studies

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