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Hacks, Flacks, and Spin Doctors Meet the Media: An Examination of the Congressional Press Secretary as a (Potential) Public Relations Professional

Hacks, Flacks, and Spin Doctors Meet the Media: An Examination of the Congressional Press... In this study, I examine the "theories in the heads" of the Congressional press secretaries, a group of professional communication managers, who, to date, have been neglected in the literature. The data—generated via a focus group, semistructured interviews, and a survey—suggest that the press secretaries, as they mature in their position, gradually (a) become members of the dominant coalition, (b) have a relationship with the media based on "guarded honesty." and (c) tend to practice a press agentry model of public relations. I conclude by suggesting that these individuals, although they share characteristics of many public relations professionals, ought not be automatically labeled as such until additional studies (in which the press secretaries serve as units of analysis) are conducted. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

Hacks, Flacks, and Spin Doctors Meet the Media: An Examination of the Congressional Press Secretary as a (Potential) Public Relations Professional

Journal of Public Relations Research , Volume 10 (4): 24 – Oct 1, 1998
24 pages

Hacks, Flacks, and Spin Doctors Meet the Media: An Examination of the Congressional Press Secretary as a (Potential) Public Relations Professional

Abstract

In this study, I examine the "theories in the heads" of the Congressional press secretaries, a group of professional communication managers, who, to date, have been neglected in the literature. The data—generated via a focus group, semistructured interviews, and a survey—suggest that the press secretaries, as they mature in their position, gradually (a) become members of the dominant coalition, (b) have a relationship with the media based on "guarded honesty."...
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Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1207/s1532754xjprr1004_03
Publisher site
See Article on Publisher Site

Abstract

In this study, I examine the "theories in the heads" of the Congressional press secretaries, a group of professional communication managers, who, to date, have been neglected in the literature. The data—generated via a focus group, semistructured interviews, and a survey—suggest that the press secretaries, as they mature in their position, gradually (a) become members of the dominant coalition, (b) have a relationship with the media based on "guarded honesty." and (c) tend to practice a press agentry model of public relations. I conclude by suggesting that these individuals, although they share characteristics of many public relations professionals, ought not be automatically labeled as such until additional studies (in which the press secretaries serve as units of analysis) are conducted.

Journal

Journal of Public Relations ResearchTaylor & Francis

Published: Oct 1, 1998

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