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Global Public Relations: A Cross-Cultural Study of the Excellence Theory in South Korea

Global Public Relations: A Cross-Cultural Study of the Excellence Theory in South Korea This study applies the global theory of generic principles and specific applications, based on the excellence study, to South Korea. Data were collected using the International Association of Business Communicators's excellence questionnaire and Hofstede's cultural values questionnaire. Results show that the excellence theory could be used to explain South Korean public relations practice. In addition, findings on influence of societal culture show that excellent public relations practice in South Korea may be enhanced by collectivism and dynamic elements of Confucianism. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

Global Public Relations: A Cross-Cultural Study of the Excellence Theory in South Korea

Journal of Public Relations Research , Volume 14 (3): 26 – Jul 1, 2002

Global Public Relations: A Cross-Cultural Study of the Excellence Theory in South Korea

Abstract

This study applies the global theory of generic principles and specific applications, based on the excellence study, to South Korea. Data were collected using the International Association of Business Communicators's excellence questionnaire and Hofstede's cultural values questionnaire. Results show that the excellence theory could be used to explain South Korean public relations practice. In addition, findings on influence of societal culture show that excellent public relations...
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Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1207/S1532754XJPRR1403_1
Publisher site
See Article on Publisher Site

Abstract

This study applies the global theory of generic principles and specific applications, based on the excellence study, to South Korea. Data were collected using the International Association of Business Communicators's excellence questionnaire and Hofstede's cultural values questionnaire. Results show that the excellence theory could be used to explain South Korean public relations practice. In addition, findings on influence of societal culture show that excellent public relations practice in South Korea may be enhanced by collectivism and dynamic elements of Confucianism.

Journal

Journal of Public Relations ResearchTaylor & Francis

Published: Jul 1, 2002

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