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Exploring Adolescent–Organization Relationships: A Study of Effective Relationship Strategies with Adolescent Volunteers

Exploring Adolescent–Organization Relationships: A Study of Effective Relationship Strategies... This article reports on a study of the adolescent volunteer–nonprofit organization relationship. The study identified three key relationship maintenance strategies that influence an adolescent public: guidance, assurances, and shared tasks. In addition, it identified the relationship quality outcome of control mutuality as playing a key role in the adolescent volunteer–nonprofit relationship. Control mutuality was more influenced by maintenance strategies than any other outcome, and it asserted the most influence on other relationship quality outcomes (trust, commitment, and satisfaction). The study also found that the level of quality that teens experienced in their volunteer–organization relationship predicted their intention to volunteer in the future. Implications are discussed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

Exploring Adolescent–Organization Relationships: A Study of Effective Relationship Strategies with Adolescent Volunteers

Journal of Public Relations Research , Volume 22 (1): 25 – Jan 4, 2010
25 pages

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References (64)

Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1080/10627260902949421
Publisher site
See Article on Publisher Site

Abstract

This article reports on a study of the adolescent volunteer–nonprofit organization relationship. The study identified three key relationship maintenance strategies that influence an adolescent public: guidance, assurances, and shared tasks. In addition, it identified the relationship quality outcome of control mutuality as playing a key role in the adolescent volunteer–nonprofit relationship. Control mutuality was more influenced by maintenance strategies than any other outcome, and it asserted the most influence on other relationship quality outcomes (trust, commitment, and satisfaction). The study also found that the level of quality that teens experienced in their volunteer–organization relationship predicted their intention to volunteer in the future. Implications are discussed.

Journal

Journal of Public Relations ResearchTaylor & Francis

Published: Jan 4, 2010

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