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Examining Publics' Crisis Responses According to Different Shades of Anger and Sympathy

Examining Publics' Crisis Responses According to Different Shades of Anger and Sympathy Integrating the discrete emotions and emotional dimensionality theories in crisis communication research, a 2 (emotional type: anger vs. sympathy) × 2 (emotional intensity: high vs. low) between-subjects experiment using a random general public sample was designed to examine the variance in publics' crisis coping strategies and their acceptance of different organizational crisis responses, as a function of crisis-induced anger and sympathy of different intensity. Differential influences of emotional type and intensity on coping and crisis response preferences were found. Interaction effects revealed: (a) more intense sympathetic feelings lead to higher likelihood of conative coping preference; (b) more sympathy at low intensity contributes to more preference of active cognitive coping and acceptance of accommodative organizational responses; and (c) more intense anger is related to acceptance of more defensive crisis response such as scapegoating. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

Examining Publics' Crisis Responses According to Different Shades of Anger and Sympathy

Journal of Public Relations Research , Volume 26 (1): 23 – Jan 1, 2014

Examining Publics' Crisis Responses According to Different Shades of Anger and Sympathy

Abstract

Integrating the discrete emotions and emotional dimensionality theories in crisis communication research, a 2 (emotional type: anger vs. sympathy) × 2 (emotional intensity: high vs. low) between-subjects experiment using a random general public sample was designed to examine the variance in publics' crisis coping strategies and their acceptance of different organizational crisis responses, as a function of crisis-induced anger and sympathy of different intensity....
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Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1080/1062726X.2013.848143
Publisher site
See Article on Publisher Site

Abstract

Integrating the discrete emotions and emotional dimensionality theories in crisis communication research, a 2 (emotional type: anger vs. sympathy) × 2 (emotional intensity: high vs. low) between-subjects experiment using a random general public sample was designed to examine the variance in publics' crisis coping strategies and their acceptance of different organizational crisis responses, as a function of crisis-induced anger and sympathy of different intensity. Differential influences of emotional type and intensity on coping and crisis response preferences were found. Interaction effects revealed: (a) more intense sympathetic feelings lead to higher likelihood of conative coping preference; (b) more sympathy at low intensity contributes to more preference of active cognitive coping and acceptance of accommodative organizational responses; and (c) more intense anger is related to acceptance of more defensive crisis response such as scapegoating.

Journal

Journal of Public Relations ResearchTaylor & Francis

Published: Jan 1, 2014

References