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Employee Communications and Community: An Exploratory Study

Employee Communications and Community: An Exploratory Study This study serves as a means of determining the relevance of information richness theory to the field of public relations as it pertains to employee communications and community building. In the article, I analyze the effect that various employee communications tools could potentially have on fostering a sense of community in an organization based on their degrees of information richness. Using a survey method to gather data, the study focuses on a healthcare system in the Pacific Northwest with multiple locations. The study evaluates employee perceptions of the effectiveness of various communication tools in helping to establish a sense of community at 3 levels of the organitation—departmental, regional, and organizational. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

Employee Communications and Community: An Exploratory Study

Journal of Public Relations Research , Volume 18 (3): 16 – Jul 1, 2006
16 pages

Employee Communications and Community: An Exploratory Study

Abstract

This study serves as a means of determining the relevance of information richness theory to the field of public relations as it pertains to employee communications and community building. In the article, I analyze the effect that various employee communications tools could potentially have on fostering a sense of community in an organization based on their degrees of information richness. Using a survey method to gather data, the study focuses on a healthcare system in the Pacific Northwest...
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Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1207/s1532754xjprr1803_3
Publisher site
See Article on Publisher Site

Abstract

This study serves as a means of determining the relevance of information richness theory to the field of public relations as it pertains to employee communications and community building. In the article, I analyze the effect that various employee communications tools could potentially have on fostering a sense of community in an organization based on their degrees of information richness. Using a survey method to gather data, the study focuses on a healthcare system in the Pacific Northwest with multiple locations. The study evaluates employee perceptions of the effectiveness of various communication tools in helping to establish a sense of community at 3 levels of the organitation—departmental, regional, and organizational.

Journal

Journal of Public Relations ResearchTaylor & Francis

Published: Jul 1, 2006

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