Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Effects of Organizational Worldviews on the Practice of Public Relations: A Test of the Theory of Public Relations Excellence

Effects of Organizational Worldviews on the Practice of Public Relations: A Test of the Theory of... A survey of public relations practitioners reveals that asymmetrical and symmetrical worldviews may be reliably measured. Three hypotheses derived from Grunig's excellence theory were tested. Results provided some support for the theory. World- views were found to be empirically related to the four models of public relations and to public relations effectiveness. Unexpected findings lead to the suggestion to either improve the measurement of the four models of public relations or to reconsider their role in the theory of public relations excellence. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

Effects of Organizational Worldviews on the Practice of Public Relations: A Test of the Theory of Public Relations Excellence

15 pages

Effects of Organizational Worldviews on the Practice of Public Relations: A Test of the Theory of Public Relations Excellence

Abstract

A survey of public relations practitioners reveals that asymmetrical and symmetrical worldviews may be reliably measured. Three hypotheses derived from Grunig's excellence theory were tested. Results provided some support for the theory. World- views were found to be empirically related to the four models of public relations and to public relations effectiveness. Unexpected findings lead to the suggestion to either improve the measurement of the four models of public relations or to...
Loading next page...
 
/lp/taylor-francis/effects-of-organizational-worldviews-on-the-practice-of-public-0nBHovfRhX
Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1207/s1532754xjprr1001_03
Publisher site
See Article on Publisher Site

Abstract

A survey of public relations practitioners reveals that asymmetrical and symmetrical worldviews may be reliably measured. Three hypotheses derived from Grunig's excellence theory were tested. Results provided some support for the theory. World- views were found to be empirically related to the four models of public relations and to public relations effectiveness. Unexpected findings lead to the suggestion to either improve the measurement of the four models of public relations or to reconsider their role in the theory of public relations excellence.

Journal

Journal of Public Relations ResearchTaylor & Francis

Published: Jan 1, 1998

There are no references for this article.