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Editor’s essay: Relationship matters

Editor’s essay: Relationship matters JOURNAL OF PUBLIC RELATIONS RESEARCH 2017, VOL. 29, NO. 4, 137–140 https://doi.org/10.1080/1062726X.2017.1365544 EDITORIAL The notion that public relations is really about relationships dates back to one of the earliest textbooks in our field, when Cutlip and Center (1952)offered “the term, public relations, to describe the principles and practice of communications employed to build good relationships with the public” (p. 5, italics original). The centrality of “relationships” remains in the latest edition of Cutlip and Center’sEffective Public Relations, in which public relations is defined as “the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends” (Broom & Sha, 2013, p. 2). Yet, not until Ferguson (1984) called for public relations researchers to put more effort into studying “relationships” did this concept begin to get serious scholarly attention. Today, “relation- ship management” is identified as a key area of scholarship in public relations (Sallot, Lyon, Acosta- Alzuru, & Jones, 2003), with researchers examining strategies for maintaining relationships, ante- cedents to relationships, and relationship outcomes, in numerous journal articles, book chapters, and edited texts. For some examples, see Broom, Casey, and Ritchey (1997); Bruning (2001); Ledingham and Bruning (2001); http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

Editor’s essay: Relationship matters

Journal of Public Relations Research , Volume 29 (4): 4 – Jul 4, 2017

Editor’s essay: Relationship matters

Abstract

JOURNAL OF PUBLIC RELATIONS RESEARCH 2017, VOL. 29, NO. 4, 137–140 https://doi.org/10.1080/1062726X.2017.1365544 EDITORIAL The notion that public relations is really about relationships dates back to one of the earliest textbooks in our field, when Cutlip and Center (1952)offered “the term, public relations, to describe the principles and practice of communications employed to build good relationships with the public” (p. 5, italics original). The centrality of...
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Publisher
Taylor & Francis
Copyright
© 2017 Taylor & Francis
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1080/1062726X.2017.1365544
Publisher site
See Article on Publisher Site

Abstract

JOURNAL OF PUBLIC RELATIONS RESEARCH 2017, VOL. 29, NO. 4, 137–140 https://doi.org/10.1080/1062726X.2017.1365544 EDITORIAL The notion that public relations is really about relationships dates back to one of the earliest textbooks in our field, when Cutlip and Center (1952)offered “the term, public relations, to describe the principles and practice of communications employed to build good relationships with the public” (p. 5, italics original). The centrality of “relationships” remains in the latest edition of Cutlip and Center’sEffective Public Relations, in which public relations is defined as “the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends” (Broom & Sha, 2013, p. 2). Yet, not until Ferguson (1984) called for public relations researchers to put more effort into studying “relationships” did this concept begin to get serious scholarly attention. Today, “relation- ship management” is identified as a key area of scholarship in public relations (Sallot, Lyon, Acosta- Alzuru, & Jones, 2003), with researchers examining strategies for maintaining relationships, ante- cedents to relationships, and relationship outcomes, in numerous journal articles, book chapters, and edited texts. For some examples, see Broom, Casey, and Ritchey (1997); Bruning (2001); Ledingham and Bruning (2001);

Journal

Journal of Public Relations ResearchTaylor & Francis

Published: Jul 4, 2017

References