Editor’s essay: Reflecting on OPR research
Abstract
JOURNAL OF PUBLIC RELATIONS RESEARCH 2022, VOL. 34, NO. 5, 175–178 https://doi.org/10.1080/1062726X.2022.2125152 Ferguson’s (1984) call for a paradigm shift in public relations research, namely to focus on relation- ships themselves as the unit of analysis rather than the individuals and entities engaged in those relationships, ranks among the most influential pieces of scholarship in our field – so much so that previous editor-in-chief Bey-Ling Sha requested a 2018 reprint...