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Editor’s essay: a new chapter

Editor’s essay: a new chapter JOURNAL OF PUBLIC RELATIONS RESEARCH 2022, VOL. 34, NOS. 1–2, 1–3 https://doi.org/10.1080/1062726X.2022.2073728 EDITORIAL Change is the only constant, or so the Greek philosopher Heraclitus thought. In the public relations field, that certainly rings true. Social media and a decentralized internet brought with them the promise of a more engaged and informed publics, but the spread of dis/misinformation has become so rampant that news seeking on social media now negatively correlates with knowledge and engage- ment (Infield, 2020). Yet practitioners must divine ways to operate within this direct-to-public communication environment as traditional news media – and trust in them – simultaneously erode (UNESCO, 2022). Companies like Disney and Coca-Cola, which once prided themselves on avoiding sociopolitical controversy, now find themselves thrust into deepening culture wars (Barnes, 2022; Gelles, 2021). All the while, practitioners desperately search for ways to manage relationships and reputations amidst the fray. And as organizations amass power, wealth, and influence that rivals or surpasses that of nation- states, they now struggle to fulfill the increasing social responsibilities expected of them from both stakeholders and the public writ large (Scherer & Palazzo, 2011). These are just a few of the challenges facing our field, largely in corporate communication http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

Editor’s essay: a new chapter

Editor’s essay: a new chapter

Abstract

JOURNAL OF PUBLIC RELATIONS RESEARCH 2022, VOL. 34, NOS. 1–2, 1–3 https://doi.org/10.1080/1062726X.2022.2073728 EDITORIAL Change is the only constant, or so the Greek philosopher Heraclitus thought. In the public relations field, that certainly rings true. Social media and a decentralized internet brought with them the promise of a more engaged and informed publics, but the spread of dis/misinformation has become so rampant that news seeking on social media now negatively...
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Publisher
Taylor & Francis
Copyright
© 2022 Taylor & Francis Group, LLC
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1080/1062726X.2022.2073728
Publisher site
See Article on Publisher Site

Abstract

JOURNAL OF PUBLIC RELATIONS RESEARCH 2022, VOL. 34, NOS. 1–2, 1–3 https://doi.org/10.1080/1062726X.2022.2073728 EDITORIAL Change is the only constant, or so the Greek philosopher Heraclitus thought. In the public relations field, that certainly rings true. Social media and a decentralized internet brought with them the promise of a more engaged and informed publics, but the spread of dis/misinformation has become so rampant that news seeking on social media now negatively correlates with knowledge and engage- ment (Infield, 2020). Yet practitioners must divine ways to operate within this direct-to-public communication environment as traditional news media – and trust in them – simultaneously erode (UNESCO, 2022). Companies like Disney and Coca-Cola, which once prided themselves on avoiding sociopolitical controversy, now find themselves thrust into deepening culture wars (Barnes, 2022; Gelles, 2021). All the while, practitioners desperately search for ways to manage relationships and reputations amidst the fray. And as organizations amass power, wealth, and influence that rivals or surpasses that of nation- states, they now struggle to fulfill the increasing social responsibilities expected of them from both stakeholders and the public writ large (Scherer & Palazzo, 2011). These are just a few of the challenges facing our field, largely in corporate communication

Journal

Journal of Public Relations ResearchTaylor & Francis

Published: Mar 4, 2022

References