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Diversity Issues and Public Relations

Diversity Issues and Public Relations Perceptions of diversity issues and implications for public relations were explored within the theoretical framework of organizational culture and requisite variety. Qualitative interviews with 28 practitioners and 5 executives revealed a continuum that ranged from organizations with no commitment to those with a fully integrated diversity strategy. Examples of effective diversity management illustrated the connection between diversity and the strategic management of public relations. We discuss the findings in relation to diversity integration and propose that a final stage not mentioned by participants--diversity as social responsibility--may represent the juncture where public relations and diversity are linked most meaningfully. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

Diversity Issues and Public Relations

Diversity Issues and Public Relations

Abstract

Perceptions of diversity issues and implications for public relations were explored within the theoretical framework of organizational culture and requisite variety. Qualitative interviews with 28 practitioners and 5 executives revealed a continuum that ranged from organizations with no commitment to those with a fully integrated diversity strategy. Examples of effective diversity management illustrated the connection between diversity and the strategic management of public relations. We...
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Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1207/S1532754XJPRR1204_2
Publisher site
See Article on Publisher Site

Abstract

Perceptions of diversity issues and implications for public relations were explored within the theoretical framework of organizational culture and requisite variety. Qualitative interviews with 28 practitioners and 5 executives revealed a continuum that ranged from organizations with no commitment to those with a fully integrated diversity strategy. Examples of effective diversity management illustrated the connection between diversity and the strategic management of public relations. We discuss the findings in relation to diversity integration and propose that a final stage not mentioned by participants--diversity as social responsibility--may represent the juncture where public relations and diversity are linked most meaningfully.

Journal

Journal of Public Relations ResearchTaylor & Francis

Published: Oct 1, 2000

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