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Discrepancy Between Korean Government and Corporate Practitioners Regarding Professional Standards in Public Relations: A Co-Orientation Approach

Discrepancy Between Korean Government and Corporate Practitioners Regarding Professional... This study examines the perceptional accuracy and the extent of the discrepancy between the professional standards of government and corporate public relations practitioners. Using a co-orientation approach in a national survey of randomly selected public relations professionals in Korea, it also measured practitioners' own attitudes as well as responses to questions about the attitudes of their peers concerning professional standards. The results of this study suggest the influence of cultural perspectives. First, gender inequality in the relationship hierarchy has been largely eliminated but there is still no social and occupational consensus in the Korean public relations field. Second, the personal influence model and the behavior of gao guanxi (personal relations) still operate in the public relations of government systems, which have paternal authoritarian cultures. Government practitioners, nevertheless, feel strongly about the importance of social scientific research in their field and desire closer relationships with their communities and publics. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

Discrepancy Between Korean Government and Corporate Practitioners Regarding Professional Standards in Public Relations: A Co-Orientation Approach

Journal of Public Relations Research , Volume 15 (3): 27 – Jul 1, 2003

Discrepancy Between Korean Government and Corporate Practitioners Regarding Professional Standards in Public Relations: A Co-Orientation Approach

Abstract

This study examines the perceptional accuracy and the extent of the discrepancy between the professional standards of government and corporate public relations practitioners. Using a co-orientation approach in a national survey of randomly selected public relations professionals in Korea, it also measured practitioners' own attitudes as well as responses to questions about the attitudes of their peers concerning professional standards. The results of this study suggest the influence of...
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Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1207/S1532754XJPRR1503_3
Publisher site
See Article on Publisher Site

Abstract

This study examines the perceptional accuracy and the extent of the discrepancy between the professional standards of government and corporate public relations practitioners. Using a co-orientation approach in a national survey of randomly selected public relations professionals in Korea, it also measured practitioners' own attitudes as well as responses to questions about the attitudes of their peers concerning professional standards. The results of this study suggest the influence of cultural perspectives. First, gender inequality in the relationship hierarchy has been largely eliminated but there is still no social and occupational consensus in the Korean public relations field. Second, the personal influence model and the behavior of gao guanxi (personal relations) still operate in the public relations of government systems, which have paternal authoritarian cultures. Government practitioners, nevertheless, feel strongly about the importance of social scientific research in their field and desire closer relationships with their communities and publics.

Journal

Journal of Public Relations ResearchTaylor & Francis

Published: Jul 1, 2003

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