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Digital or Printed Textbooks: Which do Students Prefer and Why?

Digital or Printed Textbooks: Which do Students Prefer and Why? Despite the fact the many textbook publishers offer several of their titles in digital format, the sale of e-textbooks have been less than stellar. This study investigates factors in the adoption of e-textbooks. Specifically, it examines students’ preferences toward printed versus electronic textbooks, and why they prefer one to the other. In general, students still prefer printed textbooks to electronic textbooks. The primary reason for their preference was because the students simply prefer print to digital. This study helps both textbook publishers and educators to better understand the reasons for e-textbook adoption and help determine ways to communicate the benefits of e-textbooks. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal Of Teaching In Travel & Tourism Taylor & Francis

Digital or Printed Textbooks: Which do Students Prefer and Why?

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References (45)

Publisher
Taylor & Francis
Copyright
Copyright © Taylor & Francis Group, LLC
ISSN
1531-3239
eISSN
1531-3220
DOI
10.1080/15313220.2015.1026474
Publisher site
See Article on Publisher Site

Abstract

Despite the fact the many textbook publishers offer several of their titles in digital format, the sale of e-textbooks have been less than stellar. This study investigates factors in the adoption of e-textbooks. Specifically, it examines students’ preferences toward printed versus electronic textbooks, and why they prefer one to the other. In general, students still prefer printed textbooks to electronic textbooks. The primary reason for their preference was because the students simply prefer print to digital. This study helps both textbook publishers and educators to better understand the reasons for e-textbook adoption and help determine ways to communicate the benefits of e-textbooks.

Journal

Journal Of Teaching In Travel & TourismTaylor & Francis

Published: Apr 3, 2015

Keywords: e-Books; electronic textbooks; generation Y; technology acceptance

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