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Designing a predictive model of student satisfaction in online learning

Designing a predictive model of student satisfaction in online learning Higher education institutions consider student satisfaction to be one of the major elements in determining the quality of their programs. The objective of the study was to develop a model of student satisfaction to identify the influencers that emerged in online higher education settings. The study adopted a mixed method approach to identify issues perceived by students as affecting their satisfaction, using focus groups followed by exploratory and confirmatory factor analyses to develop the study model. Data were collected using an online questionnaire from a campus-wide sample of 834 students enrolled in a generic online course at the University of Mauritius. Using structural equation modeling, the study identified four significant determinants of student satisfaction in decreasing importance: the marketing construct of university reputation; physical facilities; faculty empathy; and student–student interactions. Various theoretical and managerial implications are discussed and directions for further research are proposed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal Of Marketing For Higher Education Taylor & Francis

Designing a predictive model of student satisfaction in online learning

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References (46)

Publisher
Taylor & Francis
Copyright
© 2015 Taylor & Francis
ISSN
1540-7144
eISSN
0884-1241
DOI
10.1080/08841241.2015.1083511
Publisher site
See Article on Publisher Site

Abstract

Higher education institutions consider student satisfaction to be one of the major elements in determining the quality of their programs. The objective of the study was to develop a model of student satisfaction to identify the influencers that emerged in online higher education settings. The study adopted a mixed method approach to identify issues perceived by students as affecting their satisfaction, using focus groups followed by exploratory and confirmatory factor analyses to develop the study model. Data were collected using an online questionnaire from a campus-wide sample of 834 students enrolled in a generic online course at the University of Mauritius. Using structural equation modeling, the study identified four significant determinants of student satisfaction in decreasing importance: the marketing construct of university reputation; physical facilities; faculty empathy; and student–student interactions. Various theoretical and managerial implications are discussed and directions for further research are proposed.

Journal

Journal Of Marketing For Higher EducationTaylor & Francis

Published: Jan 2, 2016

Keywords: satisfaction; online learning; reputation; interactions; facilities

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