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- Publisher
- Taylor & Francis
- Copyright
- Copyright Taylor & Francis Group, LLC
- ISSN
- 1531-3239
- eISSN
- 1531-3220
- DOI
- 10.1080/15313220903042038
- Publisher site
- See Article on Publisher Site
Abstract
In an effort to keep abreast of convention industry demands for a more qualified workforce, some hospitality and tourism undergraduate programs have implemented courses to prepare students for employment in the business. However, limited information exists regarding the content and quality of these programs and whether they are designed to adequately meet the needs of the industry. This current study evaluates the convention course offerings at the top 25 ranked hospitality and tourism undergraduate schools (Brizek & Khan, 2002). Course objectives, assessment and teaching methods, topics of instruction, and textbooks were analyzed using nonparametric statistics and CATPAC software to determine the similarities and differences among the various course offerings. Results revealed statistically significant differences among courses characterized as General MICE (Meetings, Incentive Travel, Conventions, Events) Industry, Convention and Meeting Planning, and Event Management. Limitations and suggestions for future research in convention education are provided
Journal
Journal Of Teaching In Travel & Tourism – Taylor & Francis
Published: Jun 30, 2009
Keywords: MICE education; convention management; event management; curriculum assessment; Bloom's Taxonomy