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- Publisher
- Taylor & Francis
- Copyright
- Copyright Taylor & Francis Group, LLC
- ISSN
- 1532-754X
- eISSN
- 1062-726X
- DOI
- 10.1080/10627260701727010
- Publisher site
- See Article on Publisher Site
Abstract
This contextualized qualitative research, conducted in Venezuela in July 2004, tests and introduces the concept of coercive isomorphism to Sriramesh and Ver[cbreve]i[cbreve]'s (2003) global public relations theory. It does so by analyzing professional opinions and experiences concerning the status of the profession and how the country's socioeconomic and political environments impact the practice. Twenty-one top-level public relations professionals were interviewed for an average of 90 min each in the 2 largest cities: Caracas and Maracaibo. Venezuela is at a crucial, if not breaking, point in its history, as the majority of participants explain, due to conflicting political and social forces. Likewise, the impact of conflict is exerting pressure on the public relations profession and professionals.
Journal
Journal of Public Relations Research – Taylor & Francis
Published: Dec 25, 2007