Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

CEO Perceptions of Investor Relations As a Public Relations Function: An Exploratory Study

CEO Perceptions of Investor Relations As a Public Relations Function: An Exploratory Study An exploratory study of chief executive officers (CEOs) in Florida nonbanking public companies found that top executives do not perceive investor relations to be part of the public relations function. A mail survey (31% response rate) revealed these CEOs favor financial affairs executives and departments to supervise and conduct investor relations, and they perceive both the investor relations and public relations functions to be more technically than managerially oriented. These findings corroborate concerns of encroachment in public relations by those without public relations training or experience. The study also raises the larger question of whether public relations practitioners could be trained in such a way to garner CEO support for a role in the investor relations function. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

CEO Perceptions of Investor Relations As a Public Relations Function: An Exploratory Study

CEO Perceptions of Investor Relations As a Public Relations Function: An Exploratory Study

Abstract

An exploratory study of chief executive officers (CEOs) in Florida nonbanking public companies found that top executives do not perceive investor relations to be part of the public relations function. A mail survey (31% response rate) revealed these CEOs favor financial affairs executives and departments to supervise and conduct investor relations, and they perceive both the investor relations and public relations functions to be more technically than managerially oriented. These findings...
Loading next page...
 
/lp/taylor-francis/ceo-perceptions-of-investor-relations-as-a-public-relations-function-coojgvEUqY
Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1207/s1532754xjprr0803_03
Publisher site
See Article on Publisher Site

Abstract

An exploratory study of chief executive officers (CEOs) in Florida nonbanking public companies found that top executives do not perceive investor relations to be part of the public relations function. A mail survey (31% response rate) revealed these CEOs favor financial affairs executives and departments to supervise and conduct investor relations, and they perceive both the investor relations and public relations functions to be more technically than managerially oriented. These findings corroborate concerns of encroachment in public relations by those without public relations training or experience. The study also raises the larger question of whether public relations practitioners could be trained in such a way to garner CEO support for a role in the investor relations function.

Journal

Journal of Public Relations ResearchTaylor & Francis

Published: Jul 1, 1996

There are no references for this article.