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Business Network Agility for Global Demand-Supply Synchronization: A Comparative Case Study in the Apparel Industry

Business Network Agility for Global Demand-Supply Synchronization: A Comparative Case Study in... AbstractFirms are looking to leverage information technology (IT) to develop higher order capabilities that span the extended enterprise, such as demand-supply synchronization for agile response in volatile markets. In this study, we examine two global firms that are both driven to become orchestrators of their respective global business networks, where product design, distribution, and manufacturing are managed as one coordinated whole. However, each firm has pursued a different business strategy to develop demand-supply synchronization capabilities. The design of their business networks, digital enablement of business processes, and product characteristics are key attributes that differentiate these firms. By conducting a comparative case analysis of both firms, we assess differences and similarities, in an effort to understand how IT capabilities and business network structure can be aligned to leverage global resources, synchronize demand and supply, and develop business network agility on a global scale. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Global Information Technology Management Taylor & Francis

Business Network Agility for Global Demand-Supply Synchronization: A Comparative Case Study in the Apparel Industry

Business Network Agility for Global Demand-Supply Synchronization: A Comparative Case Study in the Apparel Industry

Journal of Global Information Technology Management , Volume 11 (2): 25 – Apr 1, 2008

Abstract

AbstractFirms are looking to leverage information technology (IT) to develop higher order capabilities that span the extended enterprise, such as demand-supply synchronization for agile response in volatile markets. In this study, we examine two global firms that are both driven to become orchestrators of their respective global business networks, where product design, distribution, and manufacturing are managed as one coordinated whole. However, each firm has pursued a different business strategy to develop demand-supply synchronization capabilities. The design of their business networks, digital enablement of business processes, and product characteristics are key attributes that differentiate these firms. By conducting a comparative case analysis of both firms, we assess differences and similarities, in an effort to understand how IT capabilities and business network structure can be aligned to leverage global resources, synchronize demand and supply, and develop business network agility on a global scale.

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References (47)

Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis
ISSN
2333-6846
eISSN
1097-198X
DOI
10.1080/1097198X.2008.10856465
Publisher site
See Article on Publisher Site

Abstract

AbstractFirms are looking to leverage information technology (IT) to develop higher order capabilities that span the extended enterprise, such as demand-supply synchronization for agile response in volatile markets. In this study, we examine two global firms that are both driven to become orchestrators of their respective global business networks, where product design, distribution, and manufacturing are managed as one coordinated whole. However, each firm has pursued a different business strategy to develop demand-supply synchronization capabilities. The design of their business networks, digital enablement of business processes, and product characteristics are key attributes that differentiate these firms. By conducting a comparative case analysis of both firms, we assess differences and similarities, in an effort to understand how IT capabilities and business network structure can be aligned to leverage global resources, synchronize demand and supply, and develop business network agility on a global scale.

Journal

Journal of Global Information Technology ManagementTaylor & Francis

Published: Apr 1, 2008

Keywords: Business Network Agility; Demand-Supply Synchronization; Comparative Case Study; Digital Enablement

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