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Building theory in public relations: Interorganizational relationships as a public relations paradigm

Building theory in public relations: Interorganizational relationships as a public relations... This article suggests that agreement on a paradigm focus for public relations scholarship would greatly enhance the probability of productive theory development. The author argues, influenced by Thomas Kuhn, that until those who call themselves public relations scholars come to agreement on the focus of public relations research and theory development, there may be much activity we call research in public relations, but there will not be much theory development. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

Building theory in public relations: Interorganizational relationships as a public relations paradigm

Journal of Public Relations Research , Volume 30 (4): 15 – Jul 4, 2018

Building theory in public relations: Interorganizational relationships as a public relations paradigm

Abstract

This article suggests that agreement on a paradigm focus for public relations scholarship would greatly enhance the probability of productive theory development. The author argues, influenced by Thomas Kuhn, that until those who call themselves public relations scholars come to agreement on the focus of public relations research and theory development, there may be much activity we call research in public relations, but there will not be much theory development.
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Publisher
Taylor & Francis
Copyright
© 2018 Taylor & Francis
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1080/1062726X.2018.1514810
Publisher site
See Article on Publisher Site

Abstract

This article suggests that agreement on a paradigm focus for public relations scholarship would greatly enhance the probability of productive theory development. The author argues, influenced by Thomas Kuhn, that until those who call themselves public relations scholars come to agreement on the focus of public relations research and theory development, there may be much activity we call research in public relations, but there will not be much theory development.

Journal

Journal of Public Relations ResearchTaylor & Francis

Published: Jul 4, 2018

References