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Bridging the Gap: An Exploratory Study of Corporate Social Responsibility among SMEs in Singapore

Bridging the Gap: An Exploratory Study of Corporate Social Responsibility among SMEs in Singapore Corporate social responsibility (CSR) among small-medium enterprises (SME) is an overlooked area, despite the latter's emerging prominence as an economic player. To provide a comprehensive analysis of the CSR landscape among Singapore SMEs, a triangulation of 15 in-depth interviews and a self-administered Web survey was conducted among 113 senior executives from top 500 Singapore SMEs (27.2% response). Key findings include (a) moderate awareness but low comprehension of CSR; (b) engagement relevance to immediate stakeholders; (c) individual values, stakeholder relationships, and governmental influences as main drivers; and (d) lack of various resources as key barriers. Implications and future research directions are discussed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

Bridging the Gap: An Exploratory Study of Corporate Social Responsibility among SMEs in Singapore

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Bridging the Gap: An Exploratory Study of Corporate Social Responsibility among SMEs in Singapore

Lee, Mui Hean; Mak, Angela Ka; Pang, Augustine
Journal of Public Relations Research , Volume 24 (4): 19 – Aug 1, 2012

Abstract

Corporate social responsibility (CSR) among small-medium enterprises (SME) is an overlooked area, despite the latter's emerging prominence as an economic player. To provide a comprehensive analysis of the CSR landscape among Singapore SMEs, a triangulation of 15 in-depth interviews and a self-administered Web survey was conducted among 113 senior executives from top 500 Singapore SMEs (27.2% response). Key findings include (a) moderate awareness but low comprehension of CSR; (b) engagement relevance to immediate stakeholders; (c) individual values, stakeholder relationships, and governmental influences as main drivers; and (d) lack of various resources as key barriers. Implications and future research directions are discussed.

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References (89)

Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1080/1062726X.2012.689898
Publisher site
See Article on Publisher Site

Abstract

Corporate social responsibility (CSR) among small-medium enterprises (SME) is an overlooked area, despite the latter's emerging prominence as an economic player. To provide a comprehensive analysis of the CSR landscape among Singapore SMEs, a triangulation of 15 in-depth interviews and a self-administered Web survey was conducted among 113 senior executives from top 500 Singapore SMEs (27.2% response). Key findings include (a) moderate awareness but low comprehension of CSR; (b) engagement relevance to immediate stakeholders; (c) individual values, stakeholder relationships, and governmental influences as main drivers; and (d) lack of various resources as key barriers. Implications and future research directions are discussed.

Journal

Journal of Public Relations Research – Taylor & Francis

Published: Aug 1, 2012

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