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The purpose of this study was to suggest an approach to assessing bachelor's-level hospitality programs using objective criteria. This study attempted to suggest a way to solve the controversies associated with previous college ranking reports such as survey respondent bias. Only published data were used to ensure an objective measurement of program characteristics. Six variables (e.g., industry accessibility, total faculty-student ratio, terminal-degreed faculty-student ratio, and percent of faculty with terminal degrees, cost, and university resources) were used in assessing the quality of programs. Findings of this study provided an objective approach for assessing hospitality programs.
Journal Of Teaching In Travel & Tourism – Taylor & Francis
Published: May 27, 2010
Keywords: hospitality programs; objective criteria; college ranking; exploratory study; program characteristics
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