Ascending Cultural Competence Potential: An Assessment and Profile of U.S. Public Relations Practitioners' Preparation for International Assignments
Abstract
This research predicts and supports a model of potentially ascending cultural competence beginning with public relations practitioners' preparation for international assignments, leading to assignment-seeking behavior, success, and satisfaction in those assignments, leading to consequently increased cross-cultural competence. Results indicate that academic and professional preparation for international assignments among U.S. practitioners is limited, but that preparation correlates positively with success and satisfaction in international assignments.