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Are We So Sure It’s Not Architecture?

Are We So Sure It’s Not Architecture? AbstractThis essay deals with the question as to whether architecture pre-exists its representations. The tension between architecture and what Marshal McLuhan shows is the dominant framework of Western thought – the pervasiveness of a linear, typographic way of thinking – is explicated, and the position of the architectural book, its avant-garde possibilities and the relation to the new “electric” spaces of information is discussed. The conclusion is drawn that if we are fully to take into account the coolness (in McLuhan’s terms) of architecture, then this requires an overturning of the notion of representation within architectural discourse. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Architecture and Culture Taylor & Francis

Are We So Sure It’s Not Architecture?

Architecture and Culture , Volume 4 (1): 21 – Jan 2, 2016

Are We So Sure It’s Not Architecture?

Architecture and Culture , Volume 4 (1): 21 – Jan 2, 2016

Abstract

AbstractThis essay deals with the question as to whether architecture pre-exists its representations. The tension between architecture and what Marshal McLuhan shows is the dominant framework of Western thought – the pervasiveness of a linear, typographic way of thinking – is explicated, and the position of the architectural book, its avant-garde possibilities and the relation to the new “electric” spaces of information is discussed. The conclusion is drawn that if we are fully to take into account the coolness (in McLuhan’s terms) of architecture, then this requires an overturning of the notion of representation within architectural discourse.

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References (38)

Publisher
Taylor & Francis
Copyright
© 2016 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group
ISSN
2050-7836
eISSN
2050-7828
DOI
10.1080/20507828.2015.1089057
Publisher site
See Article on Publisher Site

Abstract

AbstractThis essay deals with the question as to whether architecture pre-exists its representations. The tension between architecture and what Marshal McLuhan shows is the dominant framework of Western thought – the pervasiveness of a linear, typographic way of thinking – is explicated, and the position of the architectural book, its avant-garde possibilities and the relation to the new “electric” spaces of information is discussed. The conclusion is drawn that if we are fully to take into account the coolness (in McLuhan’s terms) of architecture, then this requires an overturning of the notion of representation within architectural discourse.

Journal

Architecture and CultureTaylor & Francis

Published: Jan 2, 2016

Keywords: Marshal McLuhan; Gilles Deleuze; neuroplasticity; Jane Flax; cool architecture

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