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An Open-System Approach to Building Theory in Public Relations

An Open-System Approach to Building Theory in Public Relations Theory construction in public relations requires both scientific methods and openness to conceptual and methodological input from the larger fields of communication and human behavior. The alternative is to turn inwardly to the narrowly defined public relations "body of knowledge." Greater emphasis on focal concepts tied to the practice, on concept and theory explication, and on data-based hypothesis testing is required in the open-system approach to building theory in public relations. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

An Open-System Approach to Building Theory in Public Relations

Journal of Public Relations Research , Volume 18 (2): 10 – Apr 1, 2006
10 pages

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References (12)

Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1207/s1532754xjprr1802_4
Publisher site
See Article on Publisher Site

Abstract

Theory construction in public relations requires both scientific methods and openness to conceptual and methodological input from the larger fields of communication and human behavior. The alternative is to turn inwardly to the narrowly defined public relations "body of knowledge." Greater emphasis on focal concepts tied to the practice, on concept and theory explication, and on data-based hypothesis testing is required in the open-system approach to building theory in public relations.

Journal

Journal of Public Relations ResearchTaylor & Francis

Published: Apr 1, 2006

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