An Interview with Giulio Tonin I.S. Manager - DIESEL, Italy
Abstract
The Expert Opinion he %pert Opinion manage Information Systems in an enterprise like DIESEL, where creativity, freedom, innovation, An Interview with originality are the key values. How can you define standards, impose software (SW) packages, define Giulio Tonin platforms .... I.S. Manager - DIESEL, Italy Tonin - On the opposite! It is not that bad. You know DIESEL is a strange world! It is true that our Conducted by: strength is creativity, but at the same time Paola Bielli, Bocconi University, Milan everybody is aware of the relevance of standardising common rules and procedures. We DIESEL is an Italian company in the field ofjeans could not grow at this pace without organisation and casual clothing, with 300 employees in Italy and control. Creativity is welcome in precise fields (25 is the average age), a total turnover of 500 - R&D and Communication - but anything else is billion lire and customers all over the world, carefully managed. especially in the US and Far-East. DIESEL is also a strange environment because our The high expansion rates of the Nineties (an designers, our stylists do notfear technology as it average of 28% increase in revenues) and the often happens in the