Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

A Rhetorical Perspective on the Values of Public Relations: Crossroads and Pathways Toward Concurrence

A Rhetorical Perspective on the Values of Public Relations: Crossroads and Pathways Toward... A rhetorical perspective on public relations draws on the rich rhetorical heritage of Western civilization that originated with the writings of ancient Greeks and Romans. This heritage offers rationale for the ethical practice of public relations. It explains how public relations participates in the creation and implementation of value perspectives that shape society. It supports the practice of public relations in the marketplace and public policy arena, where values are brought to bear on economic and sociopolitical matters. The rhetorical heritage of public relations features the role of public discourse through which ideas are contested, issues are examined, and decisions are made collaboratively. In this way, concurrence is achieved to guide personal and societal decisions. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

A Rhetorical Perspective on the Values of Public Relations: Crossroads and Pathways Toward Concurrence

Journal of Public Relations Research , Volume 12 (1): 23 – Jan 1, 2000

A Rhetorical Perspective on the Values of Public Relations: Crossroads and Pathways Toward Concurrence

Abstract

A rhetorical perspective on public relations draws on the rich rhetorical heritage of Western civilization that originated with the writings of ancient Greeks and Romans. This heritage offers rationale for the ethical practice of public relations. It explains how public relations participates in the creation and implementation of value perspectives that shape society. It supports the practice of public relations in the marketplace and public policy arena, where values are brought to bear on...
Loading next page...
 
/lp/taylor-francis/a-rhetorical-perspective-on-the-values-of-public-relations-crossroads-oiY3VZBaIA
Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1207/S1532754XJPRR1201_5
Publisher site
See Article on Publisher Site

Abstract

A rhetorical perspective on public relations draws on the rich rhetorical heritage of Western civilization that originated with the writings of ancient Greeks and Romans. This heritage offers rationale for the ethical practice of public relations. It explains how public relations participates in the creation and implementation of value perspectives that shape society. It supports the practice of public relations in the marketplace and public policy arena, where values are brought to bear on economic and sociopolitical matters. The rhetorical heritage of public relations features the role of public discourse through which ideas are contested, issues are examined, and decisions are made collaboratively. In this way, concurrence is achieved to guide personal and societal decisions.

Journal

Journal of Public Relations ResearchTaylor & Francis

Published: Jan 1, 2000

There are no references for this article.