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Web alert

Web alert Editor Lyndon E. Mansfield, MD Western Sky Medical Research, 1901 Arizona Avenue, El Paso, Texas 79902, USA. E-mail: Immunman@pol.net This month, before we describe some websites, there is an issue I would like to present to the readers—medical marketing research on the web. If you are on a physician-service website, you are receiving invitations to participate in “research.” Information about physicians’ opinions, beliefs, and interactions is important to industry. Market research firms are paid handsomely to obtain this information. This type of research marketing has increased as it has become easier to create web-based interactive sites. A typical invitation will state that “X” is interested in your opinion about a “new” asthma therapy, for example. You will be given a link in the e-mail that directs you to an interactive website. The same e-mail will contain user ID and password information. It will tell you an hono- rarium amount and the amount of time that the study is expected to consume. When you get to the website, you use your ID and password to access the study. But, in many studies, you are required to provide a lot of information to see if you qualify for the study. Many http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Current Allergy and Asthma Reports Springer Journals

Web alert

Current Allergy and Asthma Reports , Volume 6 (5) – May 30, 1996
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Publisher
Springer Journals
Copyright
Copyright © 2006 by Current Science Inc.
Subject
Medicine & Public Health; Allergology; Pneumology/Respiratory System; Otorhinolaryngology; Infectious Diseases
ISSN
1529-7322
eISSN
1534-6315
DOI
10.1007/s11882-996-0001-z
Publisher site
See Article on Publisher Site

Abstract

Editor Lyndon E. Mansfield, MD Western Sky Medical Research, 1901 Arizona Avenue, El Paso, Texas 79902, USA. E-mail: Immunman@pol.net This month, before we describe some websites, there is an issue I would like to present to the readers—medical marketing research on the web. If you are on a physician-service website, you are receiving invitations to participate in “research.” Information about physicians’ opinions, beliefs, and interactions is important to industry. Market research firms are paid handsomely to obtain this information. This type of research marketing has increased as it has become easier to create web-based interactive sites. A typical invitation will state that “X” is interested in your opinion about a “new” asthma therapy, for example. You will be given a link in the e-mail that directs you to an interactive website. The same e-mail will contain user ID and password information. It will tell you an hono- rarium amount and the amount of time that the study is expected to consume. When you get to the website, you use your ID and password to access the study. But, in many studies, you are required to provide a lot of information to see if you qualify for the study. Many

Journal

Current Allergy and Asthma Reports – Springer Journals

Published: May 30, 1996

There are no references for this article.