Access the full text.
Sign up today, get DeepDyve free for 14 days.
J. Olson, M. Zanna (1993)
Attitudes and Attitude ChangeAnnual Review of Psychology, 44
P. H. Bloch, G. D. Bruce (1984)
Advance in consumer research 11
M. Fishbein, I. Ajzen (1977)
Belief, Attitude, Intention, and Behavior: An Introduction to Theory and ResearchContemporary Sociology, 6
J. Wind, A. Rangaswamy (2000)
Customization: The next revolution in mass customization. Marketing science institute working paper no. 00-108
C. Moreau, D. Dahl, P. Herr, Amna Kirmani, D. Lehmann, A. Markman (2005)
Designing the Solution: The Impact of Constraints on Consumers' CreativityJournal of Consumer Research, 32
J. Coupland (2005)
Invisible Brands: An Ethnography of Households and the Brands in Their Kitchen PantriesJournal of Consumer Research, 32
P. Kotler (1986)
Prosumers: A New Type of ConsumerFuturist, 20
Danny Miller (1999)
A Theory of Shopping
B. Schneider, D. Bowen (1995)
Winning the service game
A. Eagly, S. Chaiken (1993)
The psychology of attitudes.Journal of Marketing Research, 34
G. Becker (1965)
A Theory of the Allocation of TimeThe Economic Journal, 75
E. Arnould, Craig Thompson (2005)
Reflections and Reviews Consumer Culture Theory (CCT): Twenty Years of Research
R. Moisio, E. J. Arnould, L. L. Price (2004)
Between mothers and markets: Constructing family identity through homemade foodJournal of Consumer Culture, 4
Donald Vinson, J. Scott, L. Lamont (1977)
The Role of Personal Values in Marketing and Consumer BehaviorJournal of Marketing, 41
J. Sheth, Banwari Mittal, B. Newman (1998)
Customer Behavior: Consumer Behavior and Beyond
A. Firat, N. Dholakia, A. Venkatesh (1995)
Marketing in a postmodern worldEuropean Journal of Marketing, 29
M. Rokeach (1974)
The Nature Of Human Values
Ressell Belk (1987)
A Child's Christmas in America: Santa Claus as Deity, Consumption as ReligionThe Journal of American Culture, 10
J. Carman (1978)
Values and Consumption Patterns: a Closed LoopACR North American Advances
Cynthia Wright, Jennifer Scanlon (2000)
The gender and consumer culture readerResources for Feminist Research, 29
Barry Babin, William Darden, Mitch Griffin (1994)
Work and/or Fun: Measuring Hedonic and Utilitarian Shopping ValueJournal of Consumer Research, 20
W. A. Kamakura, T. P. Novak (1992)
Value-system segmentation: Exploring the meaning of LOVJournal of Consumer Research, 9
Peter Bloch, Grady Bruce (1984)
Product Involvement As Leisure BehaviorACR North American Advances
W. Raaij, A. Pruyn (1998)
Customer control and evaluation of service validity and reliabilityPsychology & Marketing, 15
M. Holbrook (1994)
The Nature of Customer Value: An Axiology of Services in the Consumption Experience
John Deighton (1992)
The Consumption of PerformanceJournal of Consumer Research, 19
H. Spotts, H. Meadows (2000)
Developments in marketing science
J. Curran, M. Meuter, Carol Surprenant (2003)
Intentions to Use Self-Service Technologies: A Confluence of Multiple AttitudesJournal of Service Research, 5
Annechen Bugge, R. Almås (2006)
Domestic dinnerJournal of Consumer Culture, 6
R. Lusch, S. Vargo (2006)
The Service-dominant Logic of Marketing: Dialog, Debate, and Directions
D. J. Bem (1972)
Advances in experimental social psychology 6
R. Bagozzi, Sue Kimmel (1995)
A comparison of leading theories for the prediction of goal‐directed behavioursBritish Journal of Social Psychology, 34
R. Bagozzi, P. Warshaw (1990)
Trying to ConsumeJournal of Consumer Research, 17
R. Bagozzi, Kam-hon Lee, M. Loo (2001)
Decisions to donate bone marrow: The role of attitudes and subjective norms across culturesPsychology & Health, 16
R. Bagozzi, J. Edwards (1998)
A General Approach for Representing Constructs in Organizational ResearchOrganizational Research Methods, 1
D. Holt (1997)
Poststructuralist Lifestyle Analysis: Conceptualizing the Social Patterning of Consumption in PostmodernityJournal of Consumer Research, 23
L. Festinger (1957)
A Theory of Cognitive Dissonance
(1994)
Service QualityJournal of Travel Research, 33
C. H. Lovelock, R. F. Young (1979)
Look to consumers to increase productivityHarvard Business Review, 57
D. Holt (1994)
Consumers' Cultural Differences As Local Systems of Tastes: a Critique of the Personality/Values Approach and an Alternative FrameworkACR Asia-Pacific Advances
A. Muñiz, H. Schau (2005)
Religiosity in the Abandoned Apple Newton Brand CommunityJournal of Consumer Research, 31
C. Carver, M. Scheier (1998)
On the Self-Regulation of Behavior by Charles S. Carver
P. Homer, L. Kahle (1988)
A structural equation test of the value-attitude-behavior hierarchy.Journal of Personality and Social Psychology, 54
E. J. Arnould, C. J. Thompson (2005)
Consumer culture theory (CCT): Twenty years of researchJournal of Consumer Research, 31
R. Bagozzi (1981)
Attitudes, intentions, and behavior: A test of some key hypotheses.Journal of Personality and Social Psychology, 41
R. Bagozzi, T. Heatherton (1994)
A general approach to representing multifaceted personality constructs: Application to state self‐esteemStructural Equation Modeling, 1
A. Firat, A. Venkatesh (1995)
Liberatory Postmodernism and the Reenchantment of ConsumptionJournal of Consumer Research, 22
M. Bowers, Charles Martin, Alan Luker (1990)
Trading Places: Employees as Customers, Customers as EmployeesJournal of Services Marketing, 4
L. Kahle (1980)
Stimulus condition self-selection by males in the interaction of locus of control and skill–chance situations.Journal of Personality and Social Psychology, 38
J. E. G. Bateson (1985)
Self-service consumer: An exploratory studyJournal of Retailing, 61
I. Ajzen (1991)
The theory of planned behaviorOrganizational Behavior and Human Decision Processes, 50
M. Meuter, M. Bitner, Amy Ostrom, Stephen Brown (2005)
Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service TechnologiesJournal of Marketing, 69
A. Bandura (1977)
Self-Efficacy: The Exercise of Control
Eileen Fischer, S. Arnold (1990)
More than a Labor of Love: Gender Roles and Christmas Gift ShoppingJournal of Consumer Research, 17
P. Homer, L. R. Kahle (1988)
A structural equation analysis of the value-attitude-behavior hierarchyJournal of Personality and Social Psychology, 54
Wendell Bell, A. Toffler (1982)
The Third Wave.Social Forces, 61
Hong-Wen Charng, J. Piliavin, P. Callero (1988)
Role identity and reasoned action in the prediction of repeated behaviorSocial Psychology Quarterly, 51
A. Bandura (1977)
Self-efficacy: toward a unifying theory of behavioral change.Psychological review, 84 2
S. Taylor, R. Bagozzi, C. Gaither (2001)
Gender Differences in the Self-Regulation of HypertensionJournal of Behavioral Medicine, 24
R. Bagozzi (1992)
The self-regulation of attitudes, intentions, and behaviorSocial Psychology Quarterly, 55
S. Vargo, R. Lusch (2004)
Evolving to a New Dominant Logic for MarketingJournal of Marketing, 68
N. Roese, J. Olson (1995)
What Might Have Been: The Social Psychology of Counterfactual Thinking
Chunyan Xie (2005)
Trying to prosume: toward a perspective on prosumption
R. Bagozzi, M. Bergami, L. Leone (2003)
Hierarchical representation of motives in goal setting.The Journal of applied psychology, 88 5
C. Carver, M. Scheier (1998)
On the Self-Regulation of Behavior
M. L. Meuter, M. J. Bitner (1998)
AMA winter educators’ conference
Neeli Bendapudi, Robert Leone (2003)
Psychological Implications of Customer Participation in Co-ProductionJournal of Marketing, 67
J. Herche (1994)
Measuring social values: A multi-item adaptation to the list of values MILOV. Working paper report number 94-101
James Burroughs, David Mick (2004)
Exploring Antecedents and Consequences of Consumer Creativity in a Problem-Solving ContextJournal of Consumer Research, 31
R. Lusch, S. Vargo (2006)
Service-dominant logic: reactions, reflections and refinementsMarketing Theory, 6
P. Dabholkar, R. Bagozzi (2002)
An attitudinal model of technology-based self-service: Moderating effects of consumer traits and situational factorsJournal of the Academy of Marketing Science, 30
T. Madden, P. Ellen, I. Ajzen (1992)
A Comparison of the Theory of Planned Behavior and the Theory of Reasoned ActionPersonality and Social Psychology Bulletin, 18
D. E. Vinson, J. E. Scott, L. M. Lamont (1977)
The role of personal values in marketing and consumer behavior: Can personal values be used to assist marketers in determining consumer choice behavior?Journal of Marketing, 41
H. Schau, M. Gilly (2003)
We Are What We Post? Self‐Presentation in Personal Web SpaceJournal of Consumer Research, 30
W. Kamakura, T. Novak (1992)
Value-System Segmentation: Exploring the Meaning of LOVSocial Science Research Network
R. Graham (1982)
Perception of Time in Consumer Research: RejoinderJournal of Consumer Research, 9
S. Crites, L. Fabrigar, R. Petty (1994)
Measuring the Affective and Cognitive Properties of Attitudes: Conceptual and Methodological IssuesPersonality and Social Psychology Bulletin, 20
A. Bandura (1982)
Self-efficacy mechanism in human agency.American Psychologist, 37
J. Song, C. Adams (1993)
Differentiation through customer involvement in production or deliveryJournal of Consumer Marketing, 10
R. Rhodes, K. Courneya (2003)
Relationships between personality, an extended theory of planned behaviour model and exercise behaviour.British journal of health psychology, 8 Pt 1
D. Holt (1995)
How Consumers Consume: A Typology of Consumption PracticesJournal of Consumer Research, 22
A. B. Bugge, R. Almås (2006)
Domestic dinner: Representations and practices of a proper meal among young suburban mothersJournal of Consumer Culture, 6
R. Gorsuch, M. Rokeach (1968)
Beliefs, attitudes, and values
R. Bagozzi, P. Warshaw (1992)
An Examination of the Etiology of the Attitude-Behavior Relation for Goal-Directed Behaviors.Multivariate behavioral research, 27 4
S. T. Cavusgil, A. Das (1997)
Methodological issues in empirical cross-cultural research: A survey of the management literature and a frameworkManagement International Review, 37
R. Moisio, E. Arnould, Linda Price (2004)
Between Mothers and MarketsJournal of Consumer Culture, 4
R. Brislin (1976)
Comparative Research Methodology: Cross-Cultural StudiesInternational Journal of Psychology, 11
C. K. Prahalad, V. Ramaswamy (2000)
Co-opting customer competenceHarvard Business Review, 78
P. Bentler, G. Speckart (1979)
Models of attitude–behavior relations.Psychological Review, 86
P. Bentler, G. Speckart (1981)
Attitudes "cause" behaviors: A structural equation analysis.Journal of Personality and Social Psychology, 40
M. B. Holbrook (1994)
Service quality: New directions in theory and practice
Walter Wentz, G. Eyrich (1971)
Marketing: Theory and ApplicationJournal of Marketing, 35
E. J. Arnould, L. L. Price (1999)
The why of consumption: Contemporary perspectives on consumers motives, goals, and desires
S. Cavusgil, Ajay Das (1997)
Methodological Issues in Empirical Cross-cultural Research: A Survey of the Management Literature
D. B. Holt (1994)
Asia pacific advances in consumer research (1)
Judith Ouellette, Wendy Wood (1998)
Habit and intention in everyday life: The multiple processes by which past behavior predicts future behavior.Psychological Bulletin, 124
L. Kahle (1983)
Social values and social change: Adaptation to life in America
E. Arnould, Linda Price (2003)
Authenticating acts and authoritative performances: questing for self and community
D. Bem (1972)
Self-Perception TheoryAdvances in Experimental Social Psychology, 6
One important aspect in the service-dominant logic in marketing is the role of customers as co-creators of value. This role typically involves producing products for own consumption, i.e. what Toffler referred to as “prosumption.” This study explores the motivational mechanisms underlying people’s prosumption propensity. A theoretical framework that incorporates ideas from value research and attitude theory, specifically the “theory of trying” (Bagozzi and Warshaw in Journal of Consumer Research 17:127–140, 1990), is developed and tested in the empirical context of food prosumption. The results based on a survey of 380 households show that global values influence domain-specific values in food prosumption, and domain-specific values then affect attitudes, self-efficacy, and on-going behavior before ultimately shaping intentions to engage in prosumption in the future.
Journal of the Academy of Marketing Science – Springer Journals
Published: Aug 1, 2007
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.