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Tobacco Targeting: The Ethical Complexity of Marketing to Minorities

Tobacco Targeting: The Ethical Complexity of Marketing to Minorities In recent years, there has been heightened concern regarding the marketing of potentially harmful products (PHPs) to disadvantaged markets. Three issues which commonly dominate discussions in this controversy are: (1) the potential for exploitation of vulnerable markets, (2) the tradeoff between protection of disadvantaged consumers and their rights to make informed choices and (3) the appropriateness of using the commercial speech doctrine to settle the issue of targeting minority markets with PHPs. This paper examines the arguments raised in this debate so that interested parties will better appreciate the ethical complexity of marketing PHPs to minority segments. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Ethics Springer Journals

Tobacco Targeting: The Ethical Complexity of Marketing to Minorities

Journal of Business Ethics , Volume 16 (10) – Oct 15, 2004

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References (16)

Publisher
Springer Journals
Copyright
Copyright © 1997 by Kluwer Academic Publishers
Subject
Philosophy; Ethics; Business and Management, general; Management; Business Ethics; Quality of Life Research
ISSN
0167-4544
eISSN
1573-0697
DOI
10.1023/A:1017909702926
Publisher site
See Article on Publisher Site

Abstract

In recent years, there has been heightened concern regarding the marketing of potentially harmful products (PHPs) to disadvantaged markets. Three issues which commonly dominate discussions in this controversy are: (1) the potential for exploitation of vulnerable markets, (2) the tradeoff between protection of disadvantaged consumers and their rights to make informed choices and (3) the appropriateness of using the commercial speech doctrine to settle the issue of targeting minority markets with PHPs. This paper examines the arguments raised in this debate so that interested parties will better appreciate the ethical complexity of marketing PHPs to minority segments.

Journal

Journal of Business EthicsSpringer Journals

Published: Oct 15, 2004

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