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The scientific marketplace

The scientific marketplace To ensure that their work gets the funding and the attention it deserves, scientists need to engage with different stakeholders. Concepts from marketing could help them increase the impact of their efforts. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Nature Materials Springer Journals

The scientific marketplace

Nature Materials , Volume 11 (4) – Mar 22, 2012
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The scientific marketplace

Abstract

To ensure that their work gets the funding and the attention it deserves, scientists need to engage with different stakeholders. Concepts from marketing could help them increase the impact of their efforts.
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References (1)

Publisher
Springer Journals
Copyright
Copyright © 2012 by Nature Publishing Group, a division of Macmillan Publishers Limited. All Rights Reserved.
Subject
Materials Science; Materials Science, general; Optical and Electronic Materials; Biomaterials; Nanotechnology; Condensed Matter Physics
ISSN
1476-1122
eISSN
1476-4660
DOI
10.1038/nmat3300
Publisher site
See Article on Publisher Site

Abstract

To ensure that their work gets the funding and the attention it deserves, scientists need to engage with different stakeholders. Concepts from marketing could help them increase the impact of their efforts.

Journal

Nature Materials – Springer Journals

Published: Mar 22, 2012

There are no references for this article.