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The professor-consultant: An important marketing resource

The professor-consultant: An important marketing resource Abstract There has been little published on the topic of marketing consultants. The literature void is even more pronounced when a major source of outside expertise, the professor-consultant, is examined. The authors have surveyed marketing academicians to determine their attitudes toward consulting and the scope and nature of their consulting activities along with the kinds of clients for whom they work. The findings show that professors hold generally favorable attitudes toward consulting and work in a wide range of topical areas while serving many diverse clients. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Academy of Marketing Science Springer Journals

The professor-consultant: An important marketing resource

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References (2)

Publisher
Springer Journals
Copyright
1979 Academy of Marketing Science
ISSN
0092-0703
eISSN
1552-7824
DOI
10.1007/BF02721909
Publisher site
See Article on Publisher Site

Abstract

Abstract There has been little published on the topic of marketing consultants. The literature void is even more pronounced when a major source of outside expertise, the professor-consultant, is examined. The authors have surveyed marketing academicians to determine their attitudes toward consulting and the scope and nature of their consulting activities along with the kinds of clients for whom they work. The findings show that professors hold generally favorable attitudes toward consulting and work in a wide range of topical areas while serving many diverse clients.

Journal

Journal of the Academy of Marketing Science – Springer Journals

Published: Dec 1, 1979

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