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John C. Mowen (1982)
On the Role of Marketing in the Product Liability Trial
Fred W. Morgan (1982)
Marketing and Product Liability: A Review and YodateJournal of Marketing, 46
Jerry. Geisel (1982)
34.
Irwin Gray (1977)
Product Liability: How the Courts Stand on Manufacturers MalpracticeManagement Review, 66
“Products Liability” (1979)
64.
A and D. Foote. Press (1981)
84.
“The Devil’s in the Product Liability Laws” (1983)
72–78.
Jerry. Geisel (1979)
4.
John. Maes (1979)
64–66.
“Can Monstrous Product Liability Claims Be Contained?” (1980)
20–22.
Kathryn J. McIntyre (1979)
56–57.
“An Ounce of Prevention is Worth a Pound of Reliability” (1977)
140–150.
“Executive Summary for the Final Report of the Federal Interagency Task Force on Product Liability”. (1977)
606–699.
Harvey W. Rubin (1978)
The Impact of Tort Reform on the Products Liability Crisis: A Reinsurance ViewpointInsurance Law Journal, June
“Bustling Tool Industry Faces Insurance Crisis”. (1978)
Purchasing (May 10): 18
“A Product Liability Bill Has Insurers Uptight”. (1980)
43.
George V. Karosas (1979)
31.
Spencer J. Traver (1979)
41.
Jerry. Geisel (1981)
. “Hasten’s Tort Reform Plans Offer Little to Asbestos Firms”Business Insurance (October 19): 3
Michael Hoenig (1977)
Products Liability Problems and Proposed ReformsThe Insurance Law Journal, April
“Product Liability-The Search for a Solution” (1977)
24–31.
Jerry. Geisel (1979)
. “Carter’s Support Revives Product Risk Pools Plan”.Business Insurance (September 3): 1
Jerry. Geisel (1981)
3.
Robert C. Gorskay (1978)
An Overview of the Products Liability CrisisBest Review, 18
Victor. Swartz (1982)
Questions about New Federal Law Answered”Business Insurance
Jerry Geisel (1979a)
Business Groups Endorse Model Product Liability Bill”Business Insurance, 22
Abstract Product liability problems have beset businesses for the past decade. Lack of availability of products liability insurance, soaring insurance premiums, proliferation of products liability lawsuits, astronomical damage awards and ever changing products liability laws have created severe problems in many industries. While many states are enacting new products liability laws modeled after federal legislation to ease the burden, businesses must take the initiative to solve their own problems. Most companies have relied on their legal staffs to deal with product liability. This paper presents an organizational change that can help manufacturers cope with products liability. A products liability coordinator can generate, process, and disseminate relevant information in this dynamic area and oversee corporate strategic decisions which might result in products liability.
Journal of the Academy of Marketing Science – Springer Journals
Published: Sep 1, 1986
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