We regret to inform you that the publisher of this article, Springer-Verlag, has removed this article from DeepDyve.

Occasionally, journals transition between publishers. This article may be available on DeepDyve from the journal's new publisher.


Find the current version of this article on DeepDyve

The persuasive impact of two-sided selling appeals for an unknown brand name
Hunt, James M.; Smith, Michael F. Journal of the Academy of Marketing Science. 1987.
Find this article