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The marketing of hamburger buns

The marketing of hamburger buns Abstract It is apparent that the return percentages have been drastically reduced by using only the primary variable of temperature. The actual return percentage would have been even higher except that some route men ran out of hamburger buns and therefore had no returns. This did not show up in the aggregate figures because these were more than balanced by a surplus returned by the majority of route men. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Academy of Marketing Science Springer Journals

The marketing of hamburger buns

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Publisher
Springer Journals
Copyright
1974 Academy of Marketing Science
ISSN
0092-0703
eISSN
1552-7824
DOI
10.1007/BF02722333
Publisher site
See Article on Publisher Site

Abstract

Abstract It is apparent that the return percentages have been drastically reduced by using only the primary variable of temperature. The actual return percentage would have been even higher except that some route men ran out of hamburger buns and therefore had no returns. This did not show up in the aggregate figures because these were more than balanced by a surplus returned by the majority of route men.

Journal

Journal of the Academy of Marketing Science – Springer Journals

Published: Mar 1, 1974

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