Access the full text.
Sign up today, get DeepDyve free for 14 days.
George W. Bohrnstedt (1985)
Use of Null Models in Evaluating the Fit of Covariance Structure Models
Johan Arndt (1979)
Toward a Concept of Domesticated MarketsJournal of Marketing, 43
Philip Kotler (1972)
A Generic Concept of MarketingJournal of Marketing, 36
Philip Kotler (1975)
Marketing for Nonprofit Organizations
R.J. Keith (1960)
The Marketing RevolutionJournal of Marketing, 24
Douglas G. Bonett P.M. Bentler (1980)
Significance Tests and Goodness-of-Fit in the Analysis of Covariance StructuresPsychological Bulletin, 88
Paul F. Anderson (1982)
Marketing, Strategic Planning and the Theory of the FirmJournal of Marketing, 46
Carlton P. McNamara (1972)
The Present Status of the Marketing ConceptJournal of Marketing, 36
Franklin S. Houston (1986)
The Marketing Concept: What It Is and What It Is NotJournal of Marketing, 50
Robin Wensley George S. Day (1983)
Marketing Theory with a Strategic OrientationJournal of Marketing, 47
A.E. Kennedy (1982)
Corporate Cultures
Bernie Whalen (1984)
Kotler: Rethink the Marketing ConceptMarketing News, 18
Johan Arndt (1985)
On Making Marketing Science Move Scientific: Role of Orientations, Paradigms, Metaphors, and Puzzle SolvingJournal of Marketing, 49
C. William Emory Martin L. Bell (1971)
The Faltering Marketing ConceptJournal of Marketing, 35
Fred J. Borch (1957)
The marketing Philosophy as a Way of Business Life
Terance A. Olivia R. Eric Reidenbach (1983)
Toward a Theory of the Macro Systemic Effects of the Marketing FunctionJournal of Macromarketing, Fall
D. Sorbom (1981)
LISREL V: Analysis of Linear Structural Relationships by the Method of Maximum Likelihood
Michael E. Porter (1980)
Competitive Strategy
Gerald R. Salancik (1978)
The External Control of Organizations
Philip Kotler (1983)
Principles of Marketing
John M. Vernon (1972)
Market Structure and Industrial Performance: A Review of Statistical Findings
Kenneth E. Boulding (1978)
Ecodynamics: A New Theory of Social Evolution
citation_title=Strategy Plus Structure Equals Performance, citation_publication_date= (1977)
Strategy Plus Structure Equals Performance
Michael P. Heffring (1982)
Theory Construction in Marketing: Some Thoughts on Thinking
F.M. Scherer (1980)
Industrial Market Structure and Economic Performance
Richard T. Hise (1965)
Have Manufacturing Firms Adopted the Marketing Concept?Journal of Marketing, 29
Edward O. Wilson (1981)
Genes, Mind, and Culture
R.G. Cooper R.C. Bennett (1979)
The Misuse of Marketing: An American TragedyBusiness Horizons, 24
Frederick D. Sturdivant (1981)
Business and Society
Bill Darden H.C. Barksdale (1971)
Marketer’s Attitudes Toward the Marketing ConceptJournal of Marketing, 35
William J. Abernathy Robert H. Hayes (1980)
Managing Our Way to Economic DeclineHarvard Business Review, July–Aug
Torger Reve Louis W. Stern (1980)
Distribution Channels as Political Economies: A Framework for Comparative AnalysisJournal of Marketing, 44
Wroe Alderson (1957)
Marketing Behavior and Executive Action
Bruce Henderson (1983)
The Anatomy of CompetitionJournal of Marketing, 47
Valarie A. Zeithaml Carl Zeithaml (1984)
Environmental Management: Revising the Marketing PerspectiveJournal of Marketing, 46
Johan Arndt (1983)
The Political Economy Paradigm: Foundation for Theory Building in MarketingJournal of Marketing, 47
Abstract Marketing educators generally assume in their teaching that there is little inconsistency between adherence to the marketing concept and the stakeholder concept. Some assume that the latter is a logical extension of the former but there has been no empirical analysis of this issue. In this paper, research based on the perceptions of Fortune 500 executives is presented which focuses on this issue. Of particular concern are their views concerning the future business environment, organizational conduct and expected performance in 1995. This data is used to empirically examine the inseparability of the marketing concept and stakeholder concept. In addition, the relationship of the competitive environment upon these philosophies as well as upon perceived organizational performance is empirically investigated and discussed.
Journal of the Academy of Marketing Science – Springer Journals
Published: Sep 1, 1987
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.