Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

The effects of extrinsic product cues on consumers’ perceptions of quality, sacrifice, and value

The effects of extrinsic product cues on consumers’ perceptions of quality, sacrifice, and value The authors report the results of two experiments designed to test the effects of extrinsic cues—price, brand name, store name, and country of origin—on consumers’ perceptions of quality, sacrifice, and value. The results of the experiments support hypothesized linkages between (a) each of the four experimentally manipulated extrinsic cues and perceived quality, (b) price and perceived sacrifice, (c) perceived quality and perceived value, and (d) perceived sacrifice and perceived value. The results also indicate that the linkages between the extrinsic cues and perceived value are mediated by perceived quality and sacrifice. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Academy of Marketing Science Springer Journals

The effects of extrinsic product cues on consumers’ perceptions of quality, sacrifice, and value

Loading next page...
 
/lp/springer-journals/the-effects-of-extrinsic-product-cues-on-consumers-perceptions-of-aYzwi0LUcm

References (49)

Publisher
Springer Journals
Copyright
Copyright © Academy of Marketing Science 2000
Subject
Economics / Management Science; Business/Management Science, general; Marketing; Social Sciences, general
ISSN
0092-0703
eISSN
1552-7824
DOI
10.1177/0092070300282008
Publisher site
See Article on Publisher Site

Abstract

The authors report the results of two experiments designed to test the effects of extrinsic cues—price, brand name, store name, and country of origin—on consumers’ perceptions of quality, sacrifice, and value. The results of the experiments support hypothesized linkages between (a) each of the four experimentally manipulated extrinsic cues and perceived quality, (b) price and perceived sacrifice, (c) perceived quality and perceived value, and (d) perceived sacrifice and perceived value. The results also indicate that the linkages between the extrinsic cues and perceived value are mediated by perceived quality and sacrifice.

Journal

Journal of the Academy of Marketing ScienceSpringer Journals

Published: Mar 1, 2000

Keywords: Consumer Research; Retail Store; Quality Perception; International Business Study; Market Science Spring

There are no references for this article.